IAB Australia
Showing 31 - 40 of 111 results
Media Roundup: Aussie DeepSeek warning, Flight Centre’s AI move, Lattouf’s legal battle, SEN fallout and a TV icon’s farewell
See the top industry stories trending today.
by Natasha Lee – Feb 6, 2025
IAB Australia launches search campaign decision tool to help advertisers optimise performance
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
by Emma Shepherd – Feb 5, 2025
Jury chairs for 2025 Young Lions Australia Competition revealed
ACA has joined with the AANA, MFA, and IAB Australia to ensure jury chairs bring a wealth of expertise to identify Australia’s most promising young talent across five categories.
by Alisha Buaya – Dec 16, 2024
How social media is shaping Black Friday shopping in Australia
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
by Emma Shepherd – Nov 29, 2024
Online ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for low double-digit growth.'
by Mediaweek Admin – Nov 25, 2024
IAB's Gai LeRoy on Australia’s retail media growth: 'Solid progress, but challenges remain'
'The market here is still in its infancy, but we’re seeing exciting developments.'
by Emma Shepherd – Nov 25, 2024
IAB Leadership Summit: Dr. Daniel Knapp on the future of programmatic and AI in advertising
'AI is no longer a buzzword; it’s table stakes.'
by Mediaweek Admin – Nov 21, 2024
IAB unveils plans for 2025 in annual report
Vanya Mariani: 'As digital advertising now commands almost 70% of the paid media market, a strong, credible and effective industry body is more critical than ever.'
by Mediaweek Admin – Nov 20, 2024
Industry agree standards and metrics increasingly important as retail media matures: IAB
Over the last 18 months, 37% of retail media investors spent a significant amount of their media budget in retail media, up from 26% in 2023.
by Talon Editor – Aug 29, 2024
IAB board appoints Vanya Mariani as chair, replacing Matt Rowley
Mariani succeeds Matt Rowley, who stepped down from the board following his departure from Pedestrian.
by Talon Editor – Aug 8, 2024
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