DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled...
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
See the top industry stories trending today.
DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.
Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be...
The guide aims to provide a glimpse into the status of the current digital media landscape and how that impacts media quality.
DV’s Transparency Centre initiative aims to demystify key aspects of its technology and showcase its commitment to enhancing industry standards.
Masood's promotion comes amid a raft of leadership appointments across the APAC region.
