DoubleVerify
Showing 21 - 30 of 54 results
The attention recession: How advertisers can leverage media quality metrics to win back customer focus
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
by Christian Arpe-Hansen – Jun 2, 2025
Media Roundup: Netflix joins OzTam, TV's 'rich list' revealed, Ten takes on '60 Minutes', ABC's Nationals apology and Bunnings hits back
See the top industry stories trending today.
by Natasha Lee – May 26, 2025
DoubleVerify flags over 100 cases of 'ads.txt' abuse, warns industry
DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.
by Tom Gosby – May 23, 2025
Quantcast appoints Jordan Khoo as APAC Vice President
Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.
by Tom Gosby – May 14, 2025
DoubleVerify launches pre-bid video exclusion lists for TikTok
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
by Alisha Buaya – Apr 15, 2025
IMAA welcomes seven new media partners and reaches 45 partners
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
by Alisha Buaya – Feb 3, 2025
DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
by Melanie Williams – Nov 12, 2024
DoubleVerify unveils attention offering for publishers to enhance measurement
Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'
by Mediaweek Admin – Nov 7, 2024
DoubleVerify expands pre-screen content controls on Facebook and Instagram
Mark Zagorski: 'It's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run.'
by Alisha Buaya – Oct 11, 2024
DoubleVerify expands brand suitability coverage on Meta to include inflammatory politics and news
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be aligned with is critical."
by Alisha Buaya – Sep 9, 2024
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