AI
AARON Awards opens 2027 entries with new categories
New sector categories put commissioned brand work in focus as organisers anticipate a shift away from speculative AI ads.
by Staff Writer – Nov 12, 2026
News Corp Australia doubles down on AI with two hires
Two new directors will oversee how the publisher tests emerging tech and runs the platforms behind its digital products.
by Natasha Lee – Nov 10, 2026
Qantas outsources 850 roles to Accenture in AI overhaul
Most of the work will be delivered from India, with the first changes due by mid-2027 as the airline doubles down on AI.
by Natasha Lee – Nov 10, 2026
Adobe named Disney’s official AI innovation partner in multi-year deal
Disney is putting AI inside the castle, trained on its own IP, while ESPN digs into its archive. Here’s what Adobe gets.
by Natasha Lee – Nov 9, 2026
Anthropic admits 'catastrophic risk' of AI's impact ahead of its share listing
"In general, we will aim to be bold but sane, and to win trust with a track record of successful bets."
by Nama Winston – Oct 26, 2026
Latest stories
OpenAI says fake journalists planted Iran war op-eds
Seven writers filed roughly 100 articles across about a dozen outlets. None of them exists.
by Natasha Lee – Oct 19, 2026
News Australia launches free Black Friday masterclass
Retailers will hear how buying habits, AI searches and shoppable content are shaping a race for peak-season sales spend.
by Staff Writer – Oct 18, 2026
First fully AI-made ad wins at ARF David Ogilvy Awards
Sheona Richard: "The future of advertising isn’t about making more content, faster. It’s about making better creative, grounded in what genuinely motivates consumers."
by Alisha Buaya – Oct 15, 2026
Nikon strips video competition winner of title over AI use
Scientists questioned the winning microscope video, prompting Nikon to investigate and review its competition procedures.
by Natasha Lee – Oct 11, 2026
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Podean Marketplace Index: Australian brands lag on Amazon media and AI readiness
Travis Johnson, global CEO of Podean, said: "Brands have no shortage of data, but understanding what strong performance actually looks like is much harder. "
by Alisha Buaya – Oct 6, 2026
CBA signs licence covering newspaper text in workplace AI
Matt Comyn: "This is a practical step that shows innovation and the fair treatment of rights holders can be mutually beneficial, as we adapt to new technologies."
by Alisha Buaya – Oct 5, 2026
Researchers find ‘drunk’ AI is more likely to spill secrets
A UNSW experiment gave chatbots a drunken voice. Their answers got looser, and their grip on confidential info loosened too.
by Natasha Lee – Sep 28, 2026
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Meta Muse puts brands in front of a new kind of shopper
Muse can find a deal and complete a purchase. Marketers face a harder question: how does their brand make the shortlist?
by Natasha Lee – Sep 24, 2026
'Dilution of truth': News Corp's Michael Miller sounds alarm about AI
“Left unchecked, AI can dilute and distort facts at a rate the truth has never had to withstand.”
by Nama Winston – Sep 23, 2026
Medicare portal breached by OpenAI agent
An OpenAI agent reached non-public files on a Medicare statistics portal. Officials are checking what else was accessed.
by Natasha Lee – Sep 23, 2026
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