AI
Researchers find ‘drunk’ AI is more likely to spill secrets
A UNSW experiment gave chatbots a drunken voice. Their answers got looser, and their grip on confidential info loosened too.
by Natasha Lee – Sep 28, 2026
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Meta Muse puts brands in front of a new kind of shopper
Muse can find a deal and complete a purchase. Marketers face a harder question: how does their brand make the shortlist?
by Natasha Lee – Sep 24, 2026
'Dilution of truth': News Corp's Michael Miller sounds alarm about AI
“Left unchecked, AI can dilute and distort facts at a rate the truth has never had to withstand.”
by Nama Winston – Sep 23, 2026
Medicare portal breached by OpenAI agent
An OpenAI agent reached non-public files on a Medicare statistics portal. Officials are checking what else was accessed.
by Natasha Lee – Sep 23, 2026
The Byline Bureau launches AI visibility network
Matthew Iozzi has launched The Byline Bureau, bringing together 35-plus journalists to offer brands content and AI search visibility online.
by Staff Writer – Sep 14, 2026
Latest stories
News Australia turns AI search research into marketer playbooks
The Prompt Report debuts with retail, turning two years of AI-search analysis into category advice for marketers.
by Tom Gosby – Sep 14, 2026
OpenAI’s Australian AI pitch comes with a copyright catch
The tech giant claims our copyright settings must change before it considers building local model-training infrastructure.
by Staff Writer – Sep 14, 2026
Instagram boss Adam Mosseri rejects claims it is 'addictive'
Instagram’s boss says its algorithm is only guessing what users value, while rejecting claims that the platform is addictive.
by Natasha Lee – Sep 10, 2026
Havas launches AI production hub POP Australia
Havas launches POP Australia with Raoni Lima leading creative technology for the AI-enabled production operation.
by Tom Gosby – Sep 8, 2026
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Australia’s AI marketing benchmark goes global with US push
The US will become the first international market for Australia-born GCAM, with findings due later this year.
by Tom Gosby – Sep 2, 2026
Clive Dickens' Meliora Creative’s first bets span AI, wagering and a mini-Sphere
Spotwise, OM Sound & Vision and allt.tv become Meliora Creative's first partners across AI, advertising and experiences.
by Natasha Lee – Sep 2, 2026
Bumble abandons its signature women-first rule
Bumble is retiring its women-first messaging rule as users push for less pressure, more time and flexibility for dating.
by Natasha Lee – Aug 13, 2026
News Corp says brand equity matters more than prompts in AI search
News Corp says AI is now the first audience for content as marketers battle for citations, not just clicks.
by Natasha Lee – Jul 19, 2026
New study finds AI fiction is easy to detect as it's both crap and boring
Every LLM also comes with its own literary tics.
by Natasha Lee – Jul 13, 2026
The bug, the bestie and the breakup: Inside Apple's war with OpenAI
A software bug, leaked files and a former hardware chief sit at the centre of Apple's trade secrets suit against OpenAI.
by Natasha Lee – Jul 12, 2026
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