IAB Australia
Showing 1 - 10 of 124 results
New report shows linear TV is losing the battle of the box to streaming
Two-thirds of Australians now prefer streaming to watching TV, and the VFC’s first report says ad dollars should follow suit.
by Natasha Lee – Oct 25, 2026
news.com.au overtakes ABC News as Australia’s most-read news brand in September
Just 25,000 users separate the top two, while ticketing sites ride Bruno Mars, Dom Dolla and the NFL to a big September.
by Natasha Lee – Oct 22, 2026
ABC News holds off rivals as online news battle tightens
Nine and Daily Mail gained ground in August as ABC News retained the largest digital news audience ahead of news.com.au.
by Natasha Lee – Sep 21, 2026
Creators now drive brand discovery for six in ten Australians
IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.
by Tom Gosby – Sep 16, 2026
The indies have earned their seat at the table – what do we do with it?
MAA CEO Sam Buchanan says indies now manage 40% of Australia's total ad spend, so what comes next for the whole sector?
by Sam Buchanan – Sep 2, 2026
IAB Australia warns ad measurement is hitting a data wall
The industry says better measurement will depend on shared campaign data, not another standalone methodology.
by Tom Gosby – Sep 2, 2026
Video boom drives internet ad spend to record $19.8 billion
Australia’s internet ad market grew 14 per cent in FY26, with social video and search setting new highs.
by Tom Gosby – Aug 30, 2026
EV curiosity drives 12.2 million Australians into auto content
Ipsos iris says automotive content reached 57.5 per cent of online Australians in July, led by search and EV research.
by Tom Gosby – Aug 27, 2026
Ad Net Zero puts a number on advertising’s carbon footprint
Advertising is a boardroom issue as new research quantifies ad marketing's share of upstream Scope 3 emissions.
by Natasha Lee – Aug 25, 2026
Programmatic outdoor faces its ‘prove it’ moment
Three in four agencies expect pDOOH spend to rise, but ROI and measurement remain the biggest barriers.
by Tom Gosby – Aug 17, 2026
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