Partnerships
Latest stories
OMA members unite to put The Big Issue front and centre
Twenty-eight out-of-home members are donating digital inventory to The Big Appeal ahead of the end of financial year.
by Natasha Lee – Jun 9, 2026
From apron to aisle: MasterChef dishes land in Coles
Hannah Johnson's Cheeseburger Pie and Pat McGarry's ice cream hit selected Coles freezers from 9 June 2026.
by Natasha Lee – Jun 7, 2026
Sound Story acquires The Comms Department
Bec Brown joins as strategic advisor as the two independent consultancies unite under a shared but distinct structure.
by Natasha Lee – Jun 3, 2026
Youi challenges Origin fans to prove they are True Blues or Maroons
Fans can get the chance to earn Official Fan Verification by completing a series of challenges.
by Vihan Mathur – May 25, 2026
LG returns to MasterChef Australia as viewers eye appliance upgrades
The brand has appointed chef and TV personality Andy Allen as an LG brand ambassador.
by Vihan Mathur – May 21, 2026
Afterpay to rename Qudos Bank Arena in five-year deal
The partnership will see the venue integrate Afterpay and Square payment technology across ticketing and in-venue transactions.
by Natasha Lee – May 19, 2026
ELLE Australia leads L’Oréal Paris Glass Skin launch
Are Media, L’Oréal Paris and WPP Media have launched an integrated campaign across ELLE Australia’s ecosystem.
by Staff Writer – May 14, 2026
Rugby Australia taps Komo for fan engagement and loyalty platform
Through Komo, Rugby Australia teams will be able to launch branded fan hubs, live in-stadium activations, and much more.
by Vihan Mathur – May 14, 2026
HOYTS and IMAX crack record deal to expand footprint across ANZ
The move will nearly double IMAX’s footprint with HOYTS, expanding from four locations today to 14 in the coming years.
by Vihan Mathur – Apr 30, 2026
WPP plugs Google Earth AI into Open platform to track real-world consumer signals
The integration allows WPP clients to factor in real-world variables such as weather, traffic and movement patterns when planning campaigns.
by Vihan Mathur – Apr 23, 2026
Chemist Warehouse renews AFL deal with ‘ALL IN for Footy’ push
The retailer has committed to investing at least $1 million over five years in the AFL Umpires High Performance Pathway.
by Vihan Mathur – Apr 17, 2026
Yahoo DSP taps Guardian in push for cleaner programmatic supply
Through the integration, advertisers using Yahoo DSP can access The Guardian’s inventory via a unified platform.
by Vihan Mathur – Apr 17, 2026
Partners named for Prince Harry-led InterEdge Summit
The two-day summit will take place in Melbourne this week.
by Natasha Lee – Apr 13, 2026
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