Partnerships
Strummingbird signs Hahn, McDonald’s and Ariat for 2026
New partners will bring branded stages, food sampling and boot customisation to the country festival’s regional circuit.
by Natasha Lee – 9 hours ago
Are Media and La Mer take Gourmet Traveller partnership to Melbourne
Nicky Briger: "Luxury brands have rich stories to tell, and the opportunity is to give audiences a way to experience them firsthand."
by Alisha Buaya – Oct 7, 2026
oOh!media and ARN back Head and Neck Cancer Australia appeal
EAR Studio joins oOh!media and ARN’s GOLD Network to amplify Head and Neck Cancer Australia’s Lend Your Voice campaign.
by Tom Gosby – Sep 13, 2026
The Sydney Royal Easter Show has a 7.5-hour audience. Brands must earn it
The 2027 Show lands in March, giving brands less time to plan for an audience that stays on average for 7.5 hours.
by Tom Gosby – Sep 8, 2026
QMS lands Rams outdoor deal ahead of historic MCG game
QMS becomes the Los Angeles Rams’ outdoor media partner as Melbourne gears up for Australia’s first regular-season NFL game.
by Tom Gosby – Sep 7, 2026
Latest stories
Shift 20 and Bus Stop Films launch The Full Frame
The joint offering gives brands one pathway to hire deaf, disabled and neurodivergent talent across cast and crew.
by Tom Gosby – Sep 6, 2026
DoorDash signs three-year Live Nation ANZ partnership
DoorDash is moving deeper into live music through a three-year deal spanning Live Nation concerts, festivals and venues.
by Natasha Lee – Sep 2, 2026
Prime Video turns Sydney pink for Elle launch as L'Oréal Paris, Swisse sign on as sponsors
What, like it's hard?
by Natasha Lee – Jul 10, 2026
Nine, Microsoft sign Australian-first AI news content deal
Microsoft's Copilot can now cite Nine's masthead journalism, beyond paywalled previews, to ground its AI search outputs.
by Natasha Lee – Jul 3, 2026
DAZN and Tabcorp launch WorldPlay with $20m prize for Australian players
Fans can predict every World Cup knockout match for a shot at $20m — entries close 29 June 2026.
by Natasha Lee – Jun 25, 2026
Vamp wins ChapStick Australia influencer brief
The six-month engagement covers influencer marketing and paid media for the iconic lip care brand Down Under.
by Mediaweek – Jun 24, 2026
Abe's Bagels teams up with Abe's Audio on new campaign
The NZ bagel brand and the Australian audio house share more than a name - they're now sharing an ad campaign.
by Natasha Lee – Jun 23, 2026
Nine and QMS to represent Metcash's LocalEyes retail media network
QMS will represent Metcash's LocalEyes network of 860 digital screens from September, with scope to expand to 3,000-plus sites.
by Natasha Lee – Jun 22, 2026
Are Media and La Mer serve up luxury dining in Double Bay
A beauty brand and a food bible walk into a restaurant.
by Natasha Lee – Jun 22, 2026
NBL and WNBL sign Optus as major partner in three-year deal
Optus has signed a three-year partnership with the NBL and WNBL, backing fan engagement and growth of Australian basketball.
by Mediaweek – Jun 12, 2026
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