Out-of-Home (OOH)
Latest stories

Gawk Outdoor hits milestone in NSW with 50th Digital Billboard
Peter Upton: 'We’re beyond excited to launch our 50th digital billboard, and there’s something poetic about doing it in Bega, known for Bega Cheese.'
by Alisha Buaya – Jul 27, 2025

QMS and L’Oréal debut Australia's first 30-second 3D DOOH ad for Kérastase
L’Oréal and QMS launch a cutting-edge digital out-of-home campaign for Kérastase Gloss Absolu, marking a first for 30-second full motion 3D OOH in Australia.
by Tom Gosby – Jul 23, 2025

Advertising cleared for takeoff: JCDecaux unveils new airport formats
Jemma Enright: 'These new assets elevate the SYD offer, giving brands the opportunity to make a statement and influence traveller hearts, minds and purchases where it matters most.'
by Alisha Buaya – Jul 21, 2025

JOLT’s EV audience insights reveal new opportunities for digital out-of-home
JOLT’s new report highlights how EV adoption is creating a values-led, digitally engaged audience advertisers can reach via street furniture of the future.
by Tom Gosby – Jul 21, 2025

Now NZ's biggest OOH company, QMS-backed MediaWorks wins Auckland Transport
Barclay Nettlefold: 'This win is a game changer and re-shapes the way OOH will be planned and bought by advertisers in New Zealand.'
by Alisha Buaya – Jul 15, 2025

QMS unveils 2026 Winter Olympics and Paralympics partnership packages
Mark Arbib: 'Through our partnership with QMS, we’re ensuring those athletes’ journeys are seen, celebrated and supported.'
by Alisha Buaya – Jul 10, 2025

Elizabeth McIntyre’s World Out Of Home Conference: A global snapshot of innovation, insight and momentum
McIntyre and Cathy O'Connor were presenters at the global event in Mexico attended by 800 delegates.
by Elizabeth McIntyre – Jul 1, 2025

Out of Home talent honoured at the 2025 Outdoor Media Association Industry Awards
Elizabeth McIntyre: 'The Industry Awards are a rare moment for Out of Home to hit pause, come together, and celebrate our people.'
by Frances Sheen – May 9, 2025

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