QMS will return to SXSW Sydney in 2025 as the major sponsor of the marketing and media conference tracks.
A founding partner of the event in 2023, the digital outdoor media company will support a curated program of more than 60 sessions examining the future of advertising, the creator economy, and journalism.
The tracks will cover brand authenticity, consumer engagement, and the commercial realities of marketing, as well as media industry issues such as trust, misinformation, and press freedom.
SXSW Sydney 2025 runs from 13–19 October and will feature more than 1,600 events, including over 400 conference sessions, 150 professional development sessions, 300 music performances, 95 film screenings, 150 games, and 400 brand-led activations.
The broader program will explore trends across AI, the future of work, quantum technology, cybersecurity, sustainability, and the creative industries.
Tennille Burt: ‘We look forward to welcoming Asia Pacific’s best creatives, marketers, technologists and decision-makers as they move through the heart of the festival.’
“QMS and SXSW Sydney are natural partners. We’re both driven by innovation, creativity, and what comes next,” Tennille Burt, QMS Chief Marketing Officer, said.
“This year, we’re proud to elevate our involvement as the major sponsor of the Marketing & Media tracks of the conference – a space where the future of our industry is shaped through conversation, connection and the incubation of big, bold ideas.
“With much of SXSW Sydney happening on the doorstep of our City of Sydney network, we look forward to welcoming Asia Pacific’s best creatives, marketers, technologists and decision-makers as they move through the heart of the festival.”
Simon Cahill, SXSW Sydney Co-Managing Director, said: “QMS is at the forefront of innovation in media and advertising, and we’re excited to welcome them back as the major sponsor of SXSW Sydney’s Marketing & Media tracks.
“With the future of marketing and media being rewritten before our eyes, this year’s tracks will dive headfirst into the big shifts redefining how we communicate, create and consume – from the future of brand building and the creator economy to the reinvention of news and AI’s impact on content.
“Expect game-changing ideas and fresh perspectives that challenge assumptions, spark collaboration and set the agenda for what’s next in this space.”