JCDecaux has introduced a new set of digital advertising formats at Sydney Airport, designed to reach passengers at key points throughout their journey.
The new additions — T3 Atrium Halo, T2 Influence, and T1 Arrivals Retail Pillar — offer brands increased visibility and the ability to engage travellers across domestic and international terminals.
“Airports offer a rich emotional context and a high dwell environment for brands to make a lasting impression,” said Jemma Enright, General Manager – Airports, JCDecaux Australia & New Zealand.
“These new assets elevate the SYD offer, giving brands the opportunity to make a statement and influence traveller hearts, minds and purchases where it matters most.”
Mark Zaouk, Group Executive – Commercial, Sydney Airport, said: “We’re committed to creating a world-class airport experience, and advertising plays a key role in that.
“Our partnership with JCDecaux is bringing in premium new formats that offer genuine value to advertisers while enhancing the terminal environment.”
The first assets live include the Atrium Halo in Qantas departures of T3, the double-sided T2 Influence in departures and in the three retail pillar in T1 arrivals.
Brands participating in the launch include Marriott, NRMA Insurance, Volvo Cars, Westpac, Jim Beam, and Burberry.
Enright added: “These new assets give brands greater flexibility to connect with high-value travellers throughout the airport journey. We’re seeing strong demand from advertisers who want to show up in bold, memorable ways, especially when the formats are smart, digital, and designed for high-attention moments.”
This marks the first phase of the out-of-home advertising company’s broader Iconic Impact rollout at Sydney Airport, with further developments planned in 2025.
JCDecaux holds exclusive advertising rights across all domestic and international terminals at Sydney Airport.
