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Better content and bundle deals drive VOD growth in Q1 2025: Kantar
Kantar’s latest data shows the global VoD market experienced accelerated growth in Q1 2025, driven by strategic bundling, expanding ad-supported tiers, and standout content.
by Tom Gosby – May 14, 2025
Australians lead the world in brand neutrality - and 10% refuse to share data with brands
'When consumers feel respected and rewarded, loyalty naturally follows.'
by Frances Sheen – May 14, 2025
Labor's Federal Election win determined by tariffs, interest rates and trade: Captify
Jaclyn Hadida: 'It’s interesting to see the issues that have shaped the election, particularly rising concerns about the US tariff regime and its potential impact on trade and domestic product prices.'
by Alisha Buaya – May 5, 2025
Labor ramps up YouTube advertising while Coalition retreats just before election: Adgile
Shaun Lohman: 'What is fascinating about YouTube is that we can see in real time changes to strategy by the major parties.'
by Alisha Buaya – May 1, 2025
Major parties drive $36m digital ad spend ahead of federal election
Labor and Liberal parties lead $36 million digital ad surge on Google and Meta, outspending Clive Palmer’s Trumpet of Patriots.
by Tom Gosby – Apr 30, 2025
New MFA and Roy Morgan initiative brings inclusive insights to media planning
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
by Frances Sheen – Apr 30, 2025
5D launches AI division to revolutionise how businesses leverage insights
Lyndall Spooner: '5D-AI can fundamentally change how businesses operate, understand and respond to competitor activities and the influence of technology on consumer psychology.'
by Alisha Buaya – Apr 28, 2025
Inside Google's new Ad Safety Report: Key policy updates and progress on election ads
In a Mediaweek exclusive, Google’s general manager of Ads Safety discussed combating bad ads and advertiser accounts, the reliance on human moderation, and policies around AI-generated election ads.
by Alisha Buaya – Apr 16, 2025
Power prices dominate election chatter amid rising voter frustration
Meltwater data shows power prices, cost of living and influencers driving public engagement around election.
by Tom Gosby – Apr 16, 2025
Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
InfoSum expands into New Zealand with client partner appointment
Richard Knott: 'As our first locally based team member, he’ll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration at scale.'
by Alisha Buaya – Apr 15, 2025
MAFS stars dominate March rankings for fastest growing local creators: Fabulate
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers as creators.'
by Alisha Buaya – Apr 8, 2025
TikTok faces €500M fine in Europe as US ban deadline looms
'Maintenance and AI engineers in China may be accessing data.'
by Emma Shepherd – Apr 4, 2025
1-in-4 Aussies eye 'Super Break' this April, says NRMA
According to the survey of over 1,000 NRMA members across NSW, 64% of those taking a break intend to travel, with most opting to stay within Australia.
by Emma Shepherd – Apr 4, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
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