Data
Latest stories
APAC ad revenue growth up +7.9% in 2024 amid trade wars and geopolitical uncertainty: MAGNA
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
by Alisha Buaya – Jun 16, 2025
Australia leads the world as the most 'investment-curious' country
Australia has topped a global ranking of investment-related search activity, with stocks and crypto attracting the highest interest, according to BrokerChooser.
by Tom Gosby – Jun 16, 2025
Cricket Australia to deliver real-time, actionable insights on fans
Cricket Australia will scale its real-time fan intelligence program with InMoment after a successful pilot during the 2024/25 summer cricket season.
by Tom Gosby – Jun 12, 2025
Yahoo DSP extends partnership with Media Tonic in Victoria
John McNerney: 'Expanding into Victoria with Media Tonic, a long-standing and proven partner, ensures we can support this demand with the same expertise and trusted service our clients expect.'
by Alisha Buaya – Jun 12, 2025
Australia's advertising market projected grow by 4.1% to $17.7B: WPP Media
Melissa Hey: 'Our mid-year outlook reflects that Australia is a resilient market navigating global economic shifts.'
by Alisha Buaya – Jun 11, 2025
Online advertising sees 27.5% surge of investment in video: IAB
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
by Alisha Buaya – Jun 10, 2025
Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva
Moe Kiss: 'Data storytelling isn't merely a competitive advantage, it's a business imperative.'
by Alisha Buaya – Jun 5, 2025
Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025
AI use surges as Australians embrace artificial intelligence tools
A total of 12.7 million Australians accessed an AI tool during April.
by Natasha Lee – May 21, 2025
Ipsos iris April rankings show News Corp Australia leads on engaged reach
Pippa Leary: 'High levels of engaged reach drive outcomes for our clients.'
by Natasha Lee – May 21, 2025
54% of marketers to cut ad budgets this year: Nielsen
Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
by Tom Gosby – May 21, 2025
40% of Aussies dislike travel booking process: The Growth Distillery
New research from The Growth Distillery and Verve reveals that 40% of Australians dislike the travel booking process, highlighting a key friction point for brands.
by Tom Gosby – May 20, 2025
Databricks launches AI platform to unify marketing data
Databricks has introduced Data Intelligence for Marketing, a unified platform leveraging AI to streamline customer and campaign data.
by Tom Gosby – May 15, 2025
Better content and bundle deals drive VOD growth in Q1 2025: Kantar
Kantar’s latest data shows the global VoD market experienced accelerated growth in Q1 2025, driven by strategic bundling, expanding ad-supported tiers, and standout content.
by Tom Gosby – May 14, 2025
Australians lead the world in brand neutrality - and 10% refuse to share data with brands
'When consumers feel respected and rewarded, loyalty naturally follows.'
by Frances Sheen – May 14, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.