Australia is the most investment-curious country in the world, according to new data from forex broker comparison platform BrokerChooser. The analysis, based on global search volumes, revealed that Australians conduct 29,359 investment-related Google searches per million people each month, more than any other country surveyed.
The study examined average monthly search volumes per capita for terms across five investment categories, crypto, forex, stocks, ETFs, and general investing. Australians showed particular interest in stocks, with nearly 18,000 monthly searches, followed by crypto with 6,691 searches.
Average monthly searches related to investing per 1M residents
The top five
Singapore ranked second with 22,527 searches per million residents, driven by a strong interest in crypto (8,108 searches), forex (5,962), and general investment queries. A reported 88% of Singaporeans now invest, contributing over a quarter of their income to investments.
Kenya placed third, largely due to its dominant focus on forex-related terms, accounting for 16,757 of its 17,288 total monthly searches per million residents, more than any other country in the category.
New Zealand followed with 16,061 searches per million people, where interest is highest in crypto and U.S. stock investments. In March 2025, New Zealanders’ investments in Wall Street reached a near-record US$67.1 billion.
Canada rounded out the top five with 14,566 investment-related monthly searches. Nearly one in three Canadians are reportedly open to higher-risk investments amid ongoing economic uncertainty.
Building financial literacy
Adam Nasli, spokesperson at BrokerChooser, said barriers like lack of knowledge and fear of losses often deter first-time investors:
“Learning key concepts like risk management and diversifying your portfolio can help you make informed decisions instead of reacting out of fear. The growing curiosity worldwide shows that more people are ready to move beyond hesitation and start exploring what’s possible.”
BrokerChooser‘s analysis included English-speaking countries and normalized search volume data per million residents to ensure fair comparison. Data was collected on 10 June 2025.