Artificial Intelligence has officially hit the mainstream.
According to new April data from Ipsos iris, the number of Australians using AI websites and apps has more than doubled over the past year, a staggering 109.3% year-on-year surge, as consumers across all demographics lean into new technology shaping how we search, write, create and communicate.
A total of 12.7 million Australians aged 14 and over, or 57% of the population, accessed an AI tool during the month.
That figure marks a 27.3% lift from March 2025 and adds a whopping 6.6 million new users compared to April 2024.
For advertisers, marketers and media owners alike, this trend is more than just a moment.
It’s a wake-up call about where audiences are spending their time, how content is being created and consumed, and what the next battleground for digital attention could look like.
Generation AI: Youth drive growth, but older Aussies are joining in
While AI’s early adopters have largely skewed younger, Ipsos iris data reveals the uptake is broader than expected.
Nearly three-quarters (72%) of Australians aged 14 to 24 used AI websites or apps in April, and this cohort is also spending nearly double the average time on these platforms.
But older audiences are far from absent.
More than 1.7 million Australians aged 65 and up, or 40% of that demographic, also accessed the tools. The data suggests artificial intelligence is fast becoming a generational equaliser in digital behaviour, particularly as more tools are integrated into everyday apps and online platforms.
On average, Australians spent just under an hour using AI websites and apps across the month.
For the full report head to https://iris-au.ipsos.com/