Yahoo DSP has expanded its sales network through an extension of its partnership with Media Tonic to cater to independent media agencies in Victoria.
Media Tonic represents Yahoo DSP as its exclusive partner across Western Australia, South Australia, and independent agencies in New South Wales.
The expansion to Victoria responds to growing demand from the region’s vibrant independent agency market and appetite for advanced digital media solutions.
The ad-tech platform aligns to areas the most critical for brands looking to accelerate outcomes and deepen their data strategies.
John McNerney: ‘Expanding into Victoria with Media Tonic, a long-standing and proven partner, ensures we can support this demand with the same expertise and trusted service our clients expect.’
It offers performance capabilities and products across an extensive premium supply network – all underpinned by its proprietary first-party data and gives marketers choice and control over plan, activating and measuring media.
“We’ve seen significant growth in our DSP business, driven in large part by the strength and ambition of Australia’s independent agencies. Melbourne is no exception,” John McNerney, Managing Director, AUSEA at Yahoo DSP.
“Expanding into Victoria with Media Tonic, a long-standing and proven partner, ensures we can support this demand with the same expertise and trusted service our clients expect.”
The rollout will be overseen by Hayley Treasure, Sales Director, Independent Agencies at Media Tonic, representing Yahoo DSP alongside her existing New South Wales remit.
Since joining in 2024, Treasure has rapidly grown Yahoo DSP’s footprint across NSW, building strong partnerships and delivering results for boutique and mid-sized clients.
Hayley Treasure: ‘We’re transparent, reliable and deliver stronger performance creating real value for our partners.’
“Any independent agency we’ve worked with will tell you – Yahoo DSP delivers. It’s a platform that doesn’t just compete, it stands out,” Treasure said of the expansion.
“We’re transparent, reliable and deliver stronger performance creating real value for our partners. I’m excited to now bring this offering to independent agencies across Victoria.”
Warwick Kingston, Digital Director at Media Tonic, added: “We’ve worked as an extension of the Yahoo DSP sales team for the past seven years across Western Australia, South Australia and New South Wales.
“Expanding our remit to Victoria is a natural next step and we’re looking forward to delivering the same results-focused approach to indie agencies in this market.”