Agency News
Latest stories

NLA appoints Priya Kanniappan as Sydney CMO
Her appointment follows a strong year with more than $420 million in novated leases.
by Makayla Muscat – Jan 12, 2026

Cricket Australia breaks broadcast tradition, putting the Ashes’ first over on billboards
The activation reached more than 1.18 million Australians.
by Vihan Mathur – Jan 12, 2026

Bench Media elevates senior team with Nicole Jurke and Ting Zhang
Both promotions are effective immediately.
by Vihan Mathur – Jan 12, 2026

Pinterest CMO Andréa Mallard exits after eight years
Over time, Mallard has become one of the company's most influential internal voices.
by Natasha Lee – Jan 8, 2026

DoubleVerify brings DV Authentic Streaming TV via IMDb
DoubleVerify notes that 83% of Americans now use streaming services and many prefer ad-supported models.
by Vihan Mathur – Jan 7, 2026

Born Bred Talent promotes Stephanie Scicchitano as managing director in leadership reset
Founder Clare Winterbourn has formally stepped away from the business.
by Vihan Mathur – Jan 7, 2026

Reddit enters the AI-powered advertising race with Max Campaigns
The launch comes as Reddit continues to scale its advertising business.
by Vihan Mathur – Jan 6, 2026

Good Humans PR marks three years by choosing relationships over robots
While the agency is deploying AI behind the scenes, it's not doing so in place of people.
by Vihan Mathur – Jan 5, 2026

Dropped from the world’s happiest list? Australian Lamb says the data’s cooked
A new campaign, created by Droga5 ANZ, part of Accenture Song, is aiming to prove it.
by Vihan Mathur – Jan 5, 2026

Patrick Nakkan joins Foxtel as head of partnerships, commercial
Nakkan said he was “thrilled” to be starting a new chapter.
by Vihan Mathur – Dec 19, 2025

FlightStory makes seven-figure investment in Hot Smart Rich to scale female ambition brand
The platform is designed to encourage women to take ownership earlier.
by Vihan Mathur – Dec 19, 2025

Magnum Ice Cream Company firms up Publicis relationship but 'melts' internally via Ben & Jerry's
It marks a significant step in the ice cream giant’s transition to operating as a standalone business.
by Vihan Mathur – Dec 18, 2025

VML appoints Vanessa Tout as managing director as Sarah Bailey exits agency life
The move marks a leadership handover at a time of sustained momentum for the agency.
by Natasha Lee – Dec 18, 2025

humann appointed Sydney Royal Easter Show communications partner
It comes following a competitive multi-agency pitch.
by Mediaweek – Dec 18, 2025

Haleon Australia lifts brand suitability across social video with DoubleVerify
The improvement points to the growing role of pre-bid solutions.
by Vihan Mathur – Dec 18, 2025

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