Powersports brand Polaris has appointed ATime&Place as its lead creative partner across Australia and New Zealand, following a competitive multi-agency pitch.
ATime&Place will lead creative services across brand strategy, advertising, social and experiential activations, with work already underway.
“Polaris is built for the toughest conditions and for people with the ambition to meet them head-on,” said Polaris Australia and New Zealand national marketing manager Michael Blundo.
“Our vehicles are engineered to perform where the ground is unforgiving, the weather is unrelenting, and the stakes are real.
“In ATime&Place, we saw a partner with the clarity and creative capability to help express that leadership and continue pushing the brand forward.”
Polaris joins a growing list of ATime&Place client wins since opening, alongside UniSuper, Mountain Goat, Cobram Estate, Ventia and Global Prime, EnergyAustralia, Deloitte, Suzuki, Swinburne, Dodo and Balter.
“Polaris is loved by Australians and New Zealanders because it is undeniably brilliant at what it does,” said ATime&Place CEO and co-founder Adrian Mills.
“It has earned this loyalty through performance, trust and a deep connection to the people who rely on it every day. It’s a privilege to be working with a brand of this stature.
“Our role is to expand the brand world, add depth and meaning, and help take an already exceptional brand to even greater heights. It’s going to be fun.”