Alisha Buaya
Lion names Anubha Sahasrabuddhe CEO as ANZ operations restructure
Sahasrabuddhe: 'Lion is an incredible company and I am delighted to have been appointed as its next CEO to take us forward into our next era of growth.'
by Alisha Buaya – Sep 3, 2025
-lution and Talent Run launch specialist in-house recruitment arm
Amy Lee: 'The best in-house teams are built around people who bring not just skills, but energy and empathy.'
by Alisha Buaya – Sep 3, 2025
Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025
Monopoly at McDonald’s goes app-only in 2025 with W+K Creative
Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise, delight, and reward our customers every time they play.'
by Alisha Buaya – Sep 3, 2025
Former Omnicom CEO Peter Horgan makes the leap to JOY
Simon Rush: 'We couldn't think of a better person to lead our ambitious growth plans than Horgs.'
by Alisha Buaya – Sep 3, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
Snapchat supports marketers with launch of App Power Pack
Ryan Ferguson: 'The App Power Pack delivers a suite of solutions, from improved bidding to engaging new ad experiences like Sponsored Snaps.'
by Alisha Buaya – Sep 2, 2025
Horror icons M3gan, Chucky, and Freddy Fazbear deliver Fanta a spine-tingling sensation
Martyn Ferguson: 'This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves.'
by Alisha Buaya – Sep 2, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
Blue Bateau launches Growth Architecture to future-proof agencies
Deanne Constantine: 'The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology - and ensuring the right people are in place to make it thrive.'
by Alisha Buaya – Sep 2, 2025
UnLtd Cup brings 500 staffers from across adland together to kick goals for youth charities
Philippa Moig: 'Every goal scored helps change the trajectory for young people at risk and creates brighter futures.'
by Alisha Buaya – Sep 2, 2025
Komo launches Engagement OS with AI co-pilot Kai
Joel Steel: 'We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.;'
by Alisha Buaya – Sep 2, 2025
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