Komo Technologies has launched its new Engagement Operating System (OS), designed to help brands shift from transactional campaigns and traditional loyalty programs to engagement-led customer relationships.
At the centre of the platform is Kai, an AI co-pilot that generates campaign ideas and builds interactive activations—including games, sweepstakes, UGC and surveys—within minutes.
Other updates include Komo Loyalty, which rewards participation and feedback as well as purchases, and Komo Surveys, which capture real-time customer feedback at peak attention moments.
“Customers expect more than ever from brands—not just to earn their attention, but their loyalty,” said Joel Steel, CEO of Komo.
“Marketers are under pressure to deliver greater impact with fewer resources. That’s why we’ve reimagined the Engagement OS, making it effortless to create interactive content, sweepstakes, and experiences that provide real value.”
“But the real power is what comes next: every interaction, preference, and data point fuels the next campaign, driving deeper personalisation, stronger customer relationships, and loyalty that lasts—all while maximising ROI.”
Joel Steel: ‘We took our time integrating AI into Komo’s tech. We didn’t want a marketing gimmick — we wanted our customers to get real value.’
Early adopters report strong results, with brands creating up to four campaigns in a day and driving engagement times of more than nine minutes per user. ReedPop recorded a 450% increase in impressions and a 1,058% increase in engagements, while Comcast Technology Solutions selected Komo for its ability to integrate quickly and enhance customer engagement ecosystems.
“Komo has supercharged the way our event connects with our over 250,000 attendees,” Kristina Rogers, VP, ReedPop Global Comics Portfolio.
“The power and flexibility of the Engagement OS have made bringing our team and sponsors’ ideas to life easy and fast, meaning we can do much more with much less.”
“Komo’s Engagement OS and Kai have been game changers for Independent Brands Australia (IBA),” Bianca Hopkins, Marketing Manager, Independent Brands Australia (IBA).
“We’ve evolved from simple gamification to a multi-faceted engagement ecosystem across three banners, driving over 2.5 million game plays, record participation, and stronger share ahead of competitors. Komo is more than a tech provider – it’s a strategic partner.”
“We have chosen Komo’s Engagement OS to enhance our technology ecosystem, as it enables our customers to design, build, and deploy the entire customer engagement journey from a single platform,” said
Simon Morris, Head of Partnerships & Business Development, Comcast Technology Solutions Streaming, Broadcast & Advertising said: “Komo’s rapid AI integration is impressive, but what truly sets it apart is the way it’s purposefully embedded into the platform to create tangible value for the end user —not just as a surface-level marketing feature.
“We’re excited to see how Kai will unlock new opportunities for our partners to engage their audiences.”
Kai AI Co-Pilot
Kai automatically generates campaign concepts from a marketer’s brief and instantly builds interactive experiences—from games and sweepstakes to UGC activations and surveys. Early users report Kai automatically assigns points to results, offers insights for prize incentives, and enables weekly (rather than monthly) campaigns.
“We took our time integrating AI into Komo’s tech. We didn’t want a marketing gimmick — we wanted our customers to get real value,” Steel said.
“Kai can now take a campaign from minus 20% to 90% ready in minutes.”
Komo Loyalty
Unlike traditional programs that only reward purchases, Komo Loyalty allows brands of any size to launch a program in under 10 minutes, rewarding participation, attendance, and feedback as well. Rewards can include exclusive content, competitions, tickets, discounts, digital coupons, and more.
“Traditional points programs create a deferred revenue liability because unredeemed points represent a future obligation,” Steel said.
“Komo Loyalty is different — points and rewards can be funded in real time by third parties, carry no future cash cost, or be instantly fulfilled. That means brands can run powerful, engagement-driven programs with zero balance sheet liability.”
Komo Surveys
Komo’s surveys capture real-time feedback at peak engagement moments, delivering response rates up to 99%, dramatically higher than traditional forms. This data can be used to trigger personalized next-best actions, further deepening customer relationships.
“Surveys are a commodity, but we’ve put the Komo spin on them — making them engagement-first, dramatically improving the user experience, the response rates, and the quality of respondents,” Steel said.
“We’re also helping marketers consolidate another point solution into a single Engagement OS, with all data in one place.”
The platform is being used across sports, retail, media, hospitality, QSR and travel. Clients include Fox Sports, KFC, Comcast Technology Solutions, Accor, Heineken, Live Nation, JLL and the ANA. Examples include KFC’s sports broadcast integration, which generated 3.2 million engagements, and hospitality clients reporting a 12x ROI and a 57% lift in customer spend frequency.
Top image: Joel Steel