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Alisha Buaya

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Alisha Buaya
Soda Communications takes the helm for HX Expeditions in ANZ
Agencies

Soda Communications takes the helm for HX Expeditions in ANZ

Shannon Davis: 'It was extremely important to us to align with a like-minded agency who understand our product and brand as well as the challenges of our sector.'

by Alisha Buaya – Sep 2, 2025

yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Agencies

yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso

Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'

by Alisha Buaya – Sep 2, 2025

Topher Jones and Louise Rutherford join M+C Saatchi in senior roles
Agencies

Topher Jones and Louise Rutherford join M+C Saatchi in senior roles

Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'

by Alisha Buaya – Sep 2, 2025

What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments
Agencies

What's up SubDog? Subway loads up hotdogs with branded EA Sports FC tournaments

Rodica Titeica: 'We’re proud to launch something that feels both culturally sharp and unmistakably Subway.'

by Alisha Buaya – Sep 2, 2025

Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt
Agencies

Visit Sunshine Coast revives Sunshine Moments with cheeky 'Sickie' stunt

Emma Bedsor: 'We wanted to tackle burnout in a playful yet impactful way.'

by Alisha Buaya – Sep 1, 2025

Media Movers: Anita Zanesco, Rodney Greenfield, Brittany Crowley, Olivier Vojetta
News

Media Movers: Anita Zanesco, Rodney Greenfield, Brittany Crowley, Olivier Vojetta

Plus: Hannah Coombs, Ebony Coatsworth, Claudia Kidd and Sound Story.

by Alisha Buaya – Sep 1, 2025

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Agencies

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert

Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'

by Alisha Buaya – Sep 1, 2025

Martha Stewart and Snoop Dogg get lit for EZ Reach campaign
Agencies

Martha Stewart and Snoop Dogg get lit for EZ Reach campaign

Felipe Favoretto: 'We've built on what’s worked and challenged ourselves to make the next campaign bigger, sharper, and more culturally relevant.'

by Alisha Buaya – Sep 1, 2025

New Aussie food & drink site goes live
Publishing

New Aussie food & drink site goes live

Pallavi Mathur: 'Australia’s food culture is so rich and diverse, spanning everything from a good old Sunday sausage sizzle to a fine dining rating system unique to the country.'

by Alisha Buaya – Sep 1, 2025

Ferro-grad and ex-Disney animators break supplement ad clichés
Agencies

Ferro-grad and ex-Disney animators break supplement ad clichés

Cam Blackley: 'This is the kind of work that proves that you can create cut-through in any category (even one that discusses constipation) if you have an entertaining, well- executed idea.'

by Alisha Buaya – Sep 1, 2025

University of Western Australia names VML Perth and WPP Media as new creative and media partners
Agencies

University of Western Australia names VML Perth and WPP Media as new creative and media partners

Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'

by Alisha Buaya – Sep 1, 2025

“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
Agencies

“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'

'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'

by Alisha Buaya – Sep 1, 2025

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