Blue Bateau has launched Growth Architecture, a new consulting capability designed to help agencies, studios and in-house teams prepare for the future of work.
The service extends beyond traditional recruitment, offering organisational readiness assessments, competency frameworks, AI integration roadmaps and role evolution planning.
Founder Deanne Constantine said the shift reflects growing demand from agencies seeking to adapt structures and services in response to AI and technology disruption.
She noted many face “transformation anxiety” – a need to evolve without the frameworks or resources to do so confidently.
“Many businesses continue to operate with structures and models developed pre-AI and pre-platform explosion, despite the fact they can be rigid, slow and siloed,” she explains.
“This sees tech-savvy creative talent being put into outdated roles and workflows where their impact is limited. A strategist or creative who knows how to leverage AI, for example, won’t thrive in a framework that still treats roles and processes like it’s 2015.
“Teamed with tighter budgets and client expectations that businesses can quickly respond with AI-augmented creativity, fluid teams, and integrated disciplines, those that don’t re-architect will struggle to keep up with client expectations, and lose their best talent to more progressive environments.
“In short, the creative industry doesn’t just need new ideas – it needs new models to deliver them. Which is where our Growth Architecture offering comes in. Rebuilding the model gives clarity, confidence and a roadmap for growth rather than reactive scrambling.”
The launch follows a six-month pilot with a global agency, which reported faster AI adoption, stronger team confidence and improved competitive positioning, achieved without disrupting delivery.
“Not only does their new model inform recruiting and hiring for the future but overall efficiency and billability has been improved,” Constantine said.
“The future of creativity isn’t about replacing humans. It’s about amplifying human creativity with technology – and ensuring the right people are in place to make it thrive.
“Businesses that get their model right will unlock efficiency, retain talent, and win pitches. Those that don’t risk irrelevance,” she added.
Top image: Blue Bateau founder Deanne Constantine