Mortgage Choice has launched a new brand campaign ahead of the spring property season, created with Sydney agency Brand+Story.
The campaign centres on Mortgage Choice brokers, highlighting the value they bring through access to more than 35 lenders and a network of over 1,100 brokers. It also integrates property expertise from realestate.com.au.
REA Group Executive Manager Consumer Marketing, Chris Reeves said the new campaign is designed to demonstrate the strength and scale of the brand.
Reeves said: “This timely campaign draws on Mortgage Choice’s strong position in market as we help more Australians throughout their home buying journey.
“Spring is the peak time to buy and sell property, and buyers can make this a more seamless experience with an expert broker by their side.
“We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.”
The campaign, launching nationally this week, includes a TVC shot using the world’s largest LED Volume screen, with brokers explaining what “more” means for customers.
Brand+Story Strategy Partner, Paul Chappell, added: “Having worked alongside Mortgage Choice for a few years, we understand that a key differentiator for Australians looking for a home loan is to find a broker who is there for the life of a loan.
“It’s not about one-off transactions, it’s about building long-term, transformative relationships.”
Brand+Story Creative Partner, Josh Whiteman, added: “We developed ‘more’ as a campaign idea that expressed the simplicity of Mortgage Choice’s offer.
“More choice, more experience, more care and more local. The word ‘more’ summed it up perfectly. It’s the headline, the offer, the promise and the experience of the Mortgage Choice brand.”
The rollout spans TV, BVOD, digital video, outdoor, radio, social and display.
Credits
Strategy and creative: Brand+Story
Production: Elastic
Media agency: Kaimera