Nathan Powell
Showing 1 - 10 of 11 results
Creators now drive brand discovery for six in ten Australians
IAB Australia finds creator influence rises sharply among under-40s, while Australians remain cautious about AI-led creator discovery.
by Tom Gosby – Sep 16, 2026
Is the ‘Albo-rithm’ making bad recommendations?
Fabulate’s Nathan Powell argues Canberra has picked the wrong villain, and the algorithm isn’t the one doing the damage.
by Nathan Powell – Sep 9, 2026
Why Glamour Australia's social-first launch reflects wider creator marketing shift
Brands don't buy channels; they buy outcomes, and the measurement stack hasn't been rebuilt to reflect that.
by Natasha Lee – Jul 13, 2026
MrBeast searches for CMO to build a ‘serious commercial machine’
Aussie creator expert say the move signals a defining moment for the creator economy.
by Vihan Mathur – Apr 20, 2026
Fabulate joins YouTube Creator Partnerships API program
The announcement was made at the 2026 YouTube NewFront event in New York.
by Vihan Mathur – Mar 27, 2026
'The genie is out of the bottle': Agentic AI enters influencer economy
Fabulate’s Nathan Powell explains how agentic AI are reshaping creator marketing in 2026.
by Vihan Mathur – Mar 2, 2026
Fabulate unveils Fab 100 list as mid-sized creators dominate searches
Jessica Nguyen emerged as the most searched Australian creator on the platform last year.
by Vihan Mathur – Jan 28, 2026
Anthony Albanese's TikTok posts land with younger voters as Dutton and Bandt trail behind: Fabulate
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
by Alisha Buaya – Apr 15, 2025
Self-educational content surges in January: Fabulate
Nathan Powell: 'Perhaps it’s the time of year but January definitely saw Australians looking for self-educational content across all the platforms.'
by Alisha Buaya – Feb 26, 2025
Fabulate welcomes former GroupM executive as client service and operations director
Toby Kennett: 'Her expertise will be instrumental in driving Fabulate forward, and we couldn’t be more excited to have her on board.'
by Alisha Buaya – Feb 24, 2025
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