Fabulate has been selected as a launch partner for YouTube’s new Creator Partnerships API, marking a step forward in how brands access and evaluate creator data.
The announcement was made at the 2026 YouTube NewFront event in New York, where YouTube unveiled the API designed to help commercial partners better facilitate, manage and scale brand deals on the platform.
Deeper data for brands
The integration will allow brands using Fabulate’s Discovery platform to access richer and more accurate creator insights, including audience demographics such as age, gender and location, as well as engagement rates and average video view duration.
Fabulate has already made the API live on its platform, ensuring real-time access to updated YouTube creator data for brand partnerships.
Scaling creator partnerships
Nathan Powell Image: Fabulate
Nathan Powell, Chief Product and Strategy Officer at Fabulate, said the partnership strengthens the platform’s data capabilities.
“We could not be more thrilled to be a partner of choice for YouTube in their new API program,” Powell said.
“We have always prided ourselves on Fabulate’s Discovery product having the richest creator insights possible, and this new program ensures that brands can pair with creators who are able to truly achieve the client’s brief.”
Momentum across APAC
The partnership comes as Fabulate continues to expand its footprint across the APAC creator economy.
Over the past year, the company has opened a Singapore office and was named Best Influencer Marketing Platform by MARKETECH APAC.
It has also been recognised in the Deloitte Tech Fast 50 for two consecutive years.
Top Image: Fabulate