The campaign generated more than 9,500 personalised videos, achieving a 99% completion rate.
AWL NSW and Saatchi are inserting adoption prompts into pet TikToks, linking to real animals.
It comes as the company agency builds out a new social offering and pushes into international markets.
See the top industry stories trending today.
Real, borrowed, or stolen?
Social commerce has matured from an emerging trend to a dominant force.
As new Symphony API features are rolled, Fabulate clients will be among the first to access them.
The great agency reshuffle is no longer a vibe - it’s a dataset.
It positions the company as a deeply local, audience-first audio brand.
Their podcast, Life Uncut, has found a new home.
The revelations came from the ABC.
