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DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal
Advertising

DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal

DV has expanded brand suitability and viewability measurement to TikTok Pangle across 48 markets, including Australia.

by Tom GosbyAug 13, 2026

Labor shifts News Bargaining Initiative after media backlash
Media

Labor shifts News Bargaining Initiative after media backlash

The government has boosted potential publisher payments after warnings its revised scheme could cost journalism jobs.

by Tom GosbyAug 12, 2026

Lindsay Clancy's defence calls TikTok influencer to testify in murder trial
News

Lindsay Clancy's defence calls TikTok influencer to testify in murder trial

From social media feed to the witness stand. It’s a sign of the times in the Lindsay Clancy trial and high profile trials everywhere.

by Nama WinstonAug 10, 2026

'Netflix' TikTok trend leads to suspected murder-suicide
News

'Netflix' TikTok trend leads to suspected murder-suicide

Sara Gilson accused her estranged husband of an horrific crime as she sat down for a mock 'Netflix' interview.

by Nama WinstonJul 27, 2026

The power of partnerships: the entertainment principle
Opinion

The power of partnerships: the entertainment principle

Francis Coady argues the best partnerships create emotional moments by serving culture, community and causes, not trying to own them.

by Francis CoadyJul 20, 2026

Kill Boring Dead launches creator-led TikTok campaign for Cathay Pacific
Agency & Marketing

Kill Boring Dead launches creator-led TikTok campaign for Cathay Pacific

Kill Boring Dead's first Cathay Pacific campaign swaps airline ads for creator-led TikTok storytelling at scale

by Natasha LeeJul 20, 2026

Andrew Cambridge ‘comes home’ as Initiative CEO
Agency News

Andrew Cambridge ‘comes home’ as Initiative CEO

Cambridge returns to Initiative after senior roles at Omnicom Media Digital, TikTok and Nine Entertainment.

by Staff WriterJul 15, 2026

Why Taylor Swift's wedding is the most effective marketing campaign of the decade
Opinion

Why Taylor Swift's wedding is the most effective marketing campaign of the decade

Sabri Suby of King Kong on why Taylor Swift and Travis Kelce's wedding beat every paid marketing campaign without a dollar of ad spend.

by Sabri SubyJul 9, 2026

Sam Kerr voices Mutti’s saucy romance campaign
Creative

Sam Kerr voices Mutti’s saucy romance campaign

WiredCo.’s campaign turns real Mutti fan confessions into romance stories narrated by Sam Kerr and other Australian talent.

by MediaweekJul 8, 2026

Tinder and TikTok partner on new reality dating series
Marketing

Tinder and TikTok partner on new reality dating series

'Double Date Island' will premiere its first full season on TikTok this summer.

by MediaweekJun 23, 2026

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