TikTok
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DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal
DV has expanded brand suitability and viewability measurement to TikTok Pangle across 48 markets, including Australia.
by Tom Gosby – Aug 13, 2026

Labor shifts News Bargaining Initiative after media backlash
The government has boosted potential publisher payments after warnings its revised scheme could cost journalism jobs.
by Tom Gosby – Aug 12, 2026

Lindsay Clancy's defence calls TikTok influencer to testify in murder trial
From social media feed to the witness stand. It’s a sign of the times in the Lindsay Clancy trial and high profile trials everywhere.
by Nama Winston – Aug 10, 2026

'Netflix' TikTok trend leads to suspected murder-suicide
Sara Gilson accused her estranged husband of an horrific crime as she sat down for a mock 'Netflix' interview.
by Nama Winston – Jul 27, 2026

The power of partnerships: the entertainment principle
Francis Coady argues the best partnerships create emotional moments by serving culture, community and causes, not trying to own them.
by Francis Coady – Jul 20, 2026

Kill Boring Dead launches creator-led TikTok campaign for Cathay Pacific
Kill Boring Dead's first Cathay Pacific campaign swaps airline ads for creator-led TikTok storytelling at scale
by Natasha Lee – Jul 20, 2026

Andrew Cambridge ‘comes home’ as Initiative CEO
Cambridge returns to Initiative after senior roles at Omnicom Media Digital, TikTok and Nine Entertainment.
by Staff Writer – Jul 15, 2026

Why Taylor Swift's wedding is the most effective marketing campaign of the decade
Sabri Suby of King Kong on why Taylor Swift and Travis Kelce's wedding beat every paid marketing campaign without a dollar of ad spend.
by Sabri Suby – Jul 9, 2026

Sam Kerr voices Mutti’s saucy romance campaign
WiredCo.’s campaign turns real Mutti fan confessions into romance stories narrated by Sam Kerr and other Australian talent.
by Mediaweek – Jul 8, 2026

Tinder and TikTok partner on new reality dating series
'Double Date Island' will premiere its first full season on TikTok this summer.
by Mediaweek – Jun 23, 2026

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