Mediaweek
Vinyl Media

Our Sites

Logo Rolling StoneLogo VarietyLogo PedestrianLogo Refinery29Logo BuzzfeedLogo TastyLogo PopsugarLogo LadbibleLogo SportbibleLogo TimeoutLogo Concrete PlaygroundLogo MediaweekLogo The Music Network

Network Partners

Art NewsBGRBillboardCrunchyrollDeadlineDirtEnthusiast GamingFootwear NewsFunimationGamelancerGold DerbyHypebeastIndieWireKidoodleLife Without AndySheKnowsSourcing JournalSporticoSPYStyleCasterThe Hollywood ReporterToon GogglesTVLineVibe

Social Media

Latest stories

Snapchat supports marketers with launch of App Power Pack
Social Media

Snapchat supports marketers with launch of App Power Pack

Ryan Ferguson: 'The App Power Pack delivers a suite of solutions, from improved bidding to engaging new ad experiences like Sponsored Snaps.'

by Alisha BuayaSep 2, 2025

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Agencies

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert

Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'

by Alisha BuayaSep 1, 2025

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation
Social Media

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation

Ryan Ferguson: 'This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us - our real friends.'

by Alisha BuayaAug 27, 2025

Snap Inc launches inaugural digital well-being council with eight Aussie teens
Social Media

Snap Inc launches inaugural digital well-being council with eight Aussie teens

Ryan Ferguson: 'We know teens are the real experts when it comes to the digital world, so we are excited to be launching our first Aussie teen Council for Digital Well-Being.'

by Alisha BuayaAug 25, 2025

MrBeast and content creators unite to drive $30m in donations for #TeamWater campaign
Social Media

MrBeast and content creators unite to drive $30m in donations for #TeamWater campaign

Tom Muller: 'Their support is crucial in our mission to deliver sustainable, clean water solutions that will change lives for generations.'

by Alisha BuayaAug 22, 2025

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
Social Media

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more

New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.

by Dan BarrettAug 14, 2025

Vlogs and main-character storytelling drive creator growth in July: Fabulate
Social Media

Vlogs and main-character storytelling drive creator growth in July: Fabulate

Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'

by Alisha BuayaAug 8, 2025

WhatsApp rolls out new safety tools to fight scams
Social Media

WhatsApp rolls out new safety tools to fight scams

WhatsApp shared that they have also done work to take down attempts by criminal scam centres.

by Alisha BuayaAug 6, 2025

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Social Media

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae

Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'

by Alisha BuayaAug 1, 2025

Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Creative

Snapchat prizes authentic moments in 'Say it in a Snap' campaign

Ryan Ferguson: 'The ad creative aims to capture‬ the essence of the in-the-moment spirit that makes Snapchat so special.'

by Alisha BuayaJul 31, 2025

Snapchat expands safety features with new home safe tool
Social Media

Snapchat expands safety features with new home safe tool

Ryan Ferguson: 'Home Safe alerts help take care of that, offering a seamless way to share that little bit of certainty with the people you trust most.'

by Alisha BuayaJul 25, 2025

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Data

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model

Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'

by Alisha BuayaJul 18, 2025

Taryn Brumfitt and Dr Zali Yager tackle body image and health in influencer content
Social Media

Taryn Brumfitt and Dr Zali Yager tackle body image and health in influencer content

Patrick Whitnall: 'This is an important topic for our members and both women have an unwavering commitment to body image advocacy, having successfully championed the cause both in Australia and overseas.'

by Alisha BuayaJul 17, 2025

Snapchat rolls out creator tools and Apple Watch updates
Social Media

Snapchat rolls out creator tools and Apple Watch updates

The creator tool updates aim to empower creators to capture their realest moments on Snapchat and make it easier than ever to create, share, and watch content.

by Alisha BuayaJun 27, 2025

Food, fashion and family content proves popular in May: Fabulate
Social Media

Food, fashion and family content proves popular in May: Fabulate

Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'

by Alisha BuayaJun 24, 2025

of 35
mediaweek
Morning Report

The leading media trade publication in Australia.

Get our top stories straight to your inbox daily by signing up to our Newsletter

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.