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Snapchat supports marketers with launch of App Power Pack
Ryan Ferguson: 'The App Power Pack delivers a suite of solutions, from improved bidding to engaging new ad experiences like Sponsored Snaps.'
by Alisha Buaya – Sep 2, 2025

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'
by Alisha Buaya – Sep 1, 2025

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation
Ryan Ferguson: 'This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us - our real friends.'
by Alisha Buaya – Aug 27, 2025

Snap Inc launches inaugural digital well-being council with eight Aussie teens
Ryan Ferguson: 'We know teens are the real experts when it comes to the digital world, so we are excited to be launching our first Aussie teen Council for Digital Well-Being.'
by Alisha Buaya – Aug 25, 2025

MrBeast and content creators unite to drive $30m in donations for #TeamWater campaign
Tom Muller: 'Their support is crucial in our mission to deliver sustainable, clean water solutions that will change lives for generations.'
by Alisha Buaya – Aug 22, 2025

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.
by Dan Barrett – Aug 14, 2025

Vlogs and main-character storytelling drive creator growth in July: Fabulate
Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'
by Alisha Buaya – Aug 8, 2025

WhatsApp rolls out new safety tools to fight scams
WhatsApp shared that they have also done work to take down attempts by criminal scam centres.
by Alisha Buaya – Aug 6, 2025

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'
by Alisha Buaya – Aug 1, 2025

Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Ryan Ferguson: 'The ad creative aims to capture the essence of the in-the-moment spirit that makes Snapchat so special.'
by Alisha Buaya – Jul 31, 2025

Snapchat expands safety features with new home safe tool
Ryan Ferguson: 'Home Safe alerts help take care of that, offering a seamless way to share that little bit of certainty with the people you trust most.'
by Alisha Buaya – Jul 25, 2025

Reddit forecasts $1.8b in ad revenue as brands flock to platform's AI tools and community model
Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'
by Alisha Buaya – Jul 18, 2025

Taryn Brumfitt and Dr Zali Yager tackle body image and health in influencer content
Patrick Whitnall: 'This is an important topic for our members and both women have an unwavering commitment to body image advocacy, having successfully championed the cause both in Australia and overseas.'
by Alisha Buaya – Jul 17, 2025

Snapchat rolls out creator tools and Apple Watch updates
The creator tool updates aim to empower creators to capture their realest moments on Snapchat and make it easier than ever to create, share, and watch content.
by Alisha Buaya – Jun 27, 2025

Food, fashion and family content proves popular in May: Fabulate
Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'
by Alisha Buaya – Jun 24, 2025

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