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Snap hires Clare Rudduck from LinkedIn as Head of Agency in Australia and New Zealand
Social Media

Snap hires Clare Rudduck from LinkedIn as Head of Agency in Australia and New Zealand

Clare Rudduck: 'The biggest audience opportunity for marketers right now is reaching and speaking to this audience in a very real way.'

by Frances Sheen – Sep 25, 2025

Major shift in search and consumer discovery highlighted by Social Soup
News

Major shift in search and consumer discovery highlighted by Social Soup

Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'

by Frances Sheen – Sep 19, 2025

Vinyl Media restructures leadership team with key promotions to drive growth
News

Vinyl Media restructures leadership team with key promotions to drive growth

The new roles will focus on growth, audience engagement, and operational efficiency across Vinyl Media's publishing titles.

by Frances Sheen – Sep 16, 2025

Snack Drawer and TransAthletica launch docuseries HOOPS on TikTok and Instagram
Social Media

Snack Drawer and TransAthletica launch docuseries HOOPS on TikTok and Instagram

Hannah McElhinney: 'It’s raw, it’s intimate and it challenges how we talk about inclusion in sport. It was a privilege to help bring her untold story to life - and we don’t take that lightly.'

by Alisha Buaya – Sep 5, 2025

Snapchat supports marketers with launch of App Power Pack
Social Media

Snapchat supports marketers with launch of App Power Pack

Ryan Ferguson: 'The App Power Pack delivers a suite of solutions, from improved bidding to engaging new ad experiences like Sponsored Snaps.'

by Alisha Buaya – Sep 2, 2025

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert
Agencies

Yarrrr! Go-Jo boards a pirate ship in Sydney for TikTok LIVE concert

Bridget McBride: 'This campaign shows how we're using music and entertainment to turn everyday moments into something extraordinary.'

by Alisha Buaya – Sep 1, 2025

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation
Social Media

Snapchat brings 'Say it in a Snap' campaign to Sydney with Pitt Street activation

Ryan Ferguson: 'This campaign highlights the authentic, everyday communication that defines Snapchat, and the important role the platform plays in driving deeper connections between the people that matter to us - our real friends.'

by Alisha Buaya – Aug 27, 2025

Snap Inc launches inaugural digital well-being council with eight Aussie teens
Social Media

Snap Inc launches inaugural digital well-being council with eight Aussie teens

Ryan Ferguson: 'We know teens are the real experts when it comes to the digital world, so we are excited to be launching our first Aussie teen Council for Digital Well-Being.'

by Alisha Buaya – Aug 25, 2025

MrBeast and content creators unite to drive $30m in donations for #TeamWater campaign
Social Media

MrBeast and content creators unite to drive $30m in donations for #TeamWater campaign

Tom Muller: 'Their support is crucial in our mission to deliver sustainable, clean water solutions that will change lives for generations.'

by Alisha Buaya – Aug 22, 2025

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
Social Media

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more

New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.

by Dan Barrett – Aug 14, 2025

Vlogs and main-character storytelling drive creator growth in July: Fabulate
Social Media

Vlogs and main-character storytelling drive creator growth in July: Fabulate

Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'

by Alisha Buaya – Aug 8, 2025

WhatsApp rolls out new safety tools to fight scams
Social Media

WhatsApp rolls out new safety tools to fight scams

WhatsApp shared that they have also done work to take down attempts by criminal scam centres.

by Alisha Buaya – Aug 6, 2025

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Social Media

From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae

Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'

by Alisha Buaya – Aug 1, 2025

Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Creative

Snapchat prizes authentic moments in 'Say it in a Snap' campaign

Ryan Ferguson: 'The ad creative aims to capture‬ the essence of the in-the-moment spirit that makes Snapchat so special.'

by Alisha Buaya – Jul 31, 2025

Snapchat expands safety features with new home safe tool
Social Media

Snapchat expands safety features with new home safe tool

Ryan Ferguson: 'Home Safe alerts help take care of that, offering a seamless way to share that little bit of certainty with the people you trust most.'

by Alisha Buaya – Jul 25, 2025

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