G Flip teams with Patrón for Jalisco-to-Sydney campaign

Patrón Tequila has partnered with musician G Flip in a campaign that began at Hacienda Patrón, the brand’s distillery in the Highlands of Jalisco, Mexico, and continues with a Sydney show in April.

G Flip spent several days at the Hacienda learning how the tequila is made. Patrón, which describes itself as the world’s number one super-premium tequila, says it uses small-batch production and three ingredients: agave, water and yeast. At the Jalisco distillery, the agave is hand-harvested, roasted in brick ovens, crushed by a volcanic tahona stone and distilled in small copper stills.

The brand says the partnership reflects G Flip’s approach to their craft. G Flip started as a drummer, taught themselves saxophone for their sold-out Dream Ride tour rather than hire a player, and co-wrote and produced every track on their second album, Drummer. They were also the first artist to place seven songs in a single triple j Hottest 100.

While in Jalisco, G Flip bought a classical guitar handmade by artisans from Paracho, Michoacan. They learned classical techniques, including fingerpicking styles, from local guitarist Eddie Lara, then reworked three of their best-known songs on the guitar.

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G Flip: “Patrón and I share a passion for the process”

G Flip said of the partnership: “When I first started playing guitar, I learnt basic strumming patterns using all fingers in one unified motion. Learning various finger picking techniques really brought my drumming brain to the forefront, using each finger independently as its own voice, just like I would on the drums, where every part of me is doing something different.

“When I visited Hacienda Patrón in Jalisco, I was shown these traditional classical styles of playing guitar and it completely changed how I heard my own songs. This inspired me to rework three of my songs, leaning into the creative process and my surroundings. Patrón and I share a passion for the process, not rushing, but taking your time until it feels right. I think you have to stay a student, and Hacienda PATRÓN gave me the opportunity to learn something new.”

At the Sydney show, G Flip will talk about their inspiration and perform the three tracks on that guitar, which Patrón says will be the first and only time they are played live. Guests will also be served The G Flip Patrón Paloma, a cocktail G Flip created with grapefruit, basil and Patrón Reposado.

G Flip said: “Patrón Tequila has always been my celebration drink. It’s what I reach for after a show or when I’ve got friends coming over. Creating my signature cocktail - the G Flip Patrón Paloma at Hacienda Patrón was incredible, and will forever remind me of the trip!

"It brings together all my favorite flavours, that complement Patrón Reposado. A touch of grapefruit for a bright, tart twist, topped off with a few basil leaves, for a slightly herbal finish. It’s fresh-tasting, simple, and it lets the agave do the talking.”

Natasha Curtin, Vice President, Patrón Tequila Rest of World, said: “From the very beginning PATRÓN has supported artists who shape culture rather than follow it. G Flip has redefined what it means to be a modern multi-instrumentalist, combining record-breaking success with an extraordinary dedication to their craft.

“It's these values that mirror those of Patrón Tequila, where every bottle is shaped by patience, precision and an uncompromising attention to detail. G Flip is truly a generational talent that continues to raise the bar, we’re looking forward to hearing the reworked tracks in April.”

Patrón and G Flip will run more activity in the coming months ahead of the show. Details will be announced in the new year on G Flip’s socials (@gflip).