Outdoor
Latest stories

Howatson+Company wins Grand Prix at OMA creative awards
Howatson+Company claims the Grand Prix at the 2025 OMA Creative Awards by gluing a massive marlin to a billboard.
by Duane Hatherly – Apr 2, 2026

OMA’s OUTperform 2026: decoding AI and the future of OOH
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
by Duane Hatherly – Mar 24, 2026

Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026

How Mountain Culture and oOh!media turned one-channel focus into full-funnel success
A single-channel campaign. A record-breaking result. Mountain Culture's Brad Firth and oOh!media's Bel Harper talk us through.
by Frances Sheen – Oct 23, 2025

QMS NZ completes successful Auckland street furniture handover
Tim Murphy: 'Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.'
by Frances Sheen – Oct 20, 2025

Surf's up as oOh!media launches new 'Beaches Network' across coastal Australia
oOh!media has launched its Beaches Network, giving advertisers access to more than 100 coastal locations nationwide, including Bondi, St Kilda, Glenelg and Cottesloe.
by Dan Barrett – Oct 3, 2025

JCDecaux revamps Southern Cross Station into major digital media precinct
Samsung is the first brand to launch a full-scale takeover across the upgraded station.
by Frances Sheen – Aug 13, 2025

OMA launches new awards season, celebrates local and global OOH wins
Elizabeth McIntyre: 'The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel.'
by Alisha Buaya – Aug 11, 2025

VMO marks 500 retail centres across metro and regional areas
Paul Butler: 'It’s proof of our commitment to growth and innovation, creating a retail media network that drives real results.'
by Alisha Buaya – Aug 5, 2025

TorchMedia extends reach with new Sydney Metro inventory
Kirsty Dollisson: 'The Sydney Metro offers passengers convenient, frequent services in a premium, uncluttered environment.'
by Alisha Buaya – Jul 29, 2025

OOH ad revenue climbs to $363.6 million in Q2
Elizabeth McIntyre: 'The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix.'
by Alisha Buaya – Jul 15, 2025

Now NZ's biggest OOH company, QMS-backed MediaWorks wins Auckland Transport
Barclay Nettlefold: 'This win is a game changer and re-shapes the way OOH will be planned and bought by advertisers in New Zealand.'
by Alisha Buaya – Jul 15, 2025

QMS and The SMH team with GIO for British & Irish Lions rugby tour
QMS and The Sydney Morning Herald have launched a dynamic content partnership with GIO Insurance to engage rugby fans during the 2025 British & Irish Lions tour.
by Tom Gosby – Jul 9, 2025

Naming rights now open for ICC Sydney’s rebranded Entertainment Centre
Expressions of interest are open for the newly renamed ICC Sydney Entertainment Centre, offering brands the chance to align with one of the city’s busiest venues.
by Tom Gosby – Jul 7, 2025

Veridooh delivers OOH campaign verification solution
Mo Moubayed: 'By enabling independent verification through Veridooh, 75Media is providing its clients with greater certainty and transparency, giving them the confidence to invest in its network.'
by Alisha Buaya – Jul 1, 2025

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