Outdoor
Latest stories
QMS to feature 30 brands across its City of Sydney network for Vivid 2025
Olivia Gotch: 'We’re expecting strong audience numbers again this year and are excited to help our clients show off beautifully executed creative that matches the spirit of Vivid.'
by Alisha Buaya – May 27, 2025
QMS named as official outdoor media partner for Australian teams at 2026 Winter Olympics and Paralympics
John O'Neill: 'The Paris 2024 Olympic and Paralympic Games were a defining moment for QMS.'
by Frances Sheen – May 22, 2025
oOh!media connects over 100 brands to passengers on Sydney Metro's digital network
Mark Fairhurst: 'Demand for our Metro network has been exceptional, as advertisers look to capitalise on high-impact environments supported by deep data capabilities and flexible creative formats.'
by Alisha Buaya – May 22, 2025
Wildstone makes three appointments to Australian team
Noel Cook: 'Wildstone’s sale and leaseback model has done tremendously well in the company’s home market of the UK and I’m really pleased it’s now been so well-received in the Australian market.'
by Alisha Buaya – May 20, 2025
Industry reacts to Cathy O'Connor's unexpected departure from oOh!media
O'Connor announced her exit saying: 'The Company is now ready for new leadership.'
by Alisha Buaya – Apr 30, 2025
VMO adds a new dimension to Outdoor media with format expansion
Paul Butler: 'They’re built to break away from the expected, stop people in their tracks and enable brands to execute highly memorable campaigns and create connections with audiences.'
by Alisha Buaya – Apr 30, 2025
Striking new OMA campaign underscores the public value of Out of Home advertising
Elizabeth McIntyre: 'People see an ad in a public space, but what they don’t see is how that ad is helping pay for the infrastructure we all rely on, and how much it saves taxpayers.'
by Frances Sheen – Apr 30, 2025
A clear winner! Cutting through the noise with OOH
Ben Baker: 'OOH provides a brand-safe, highly visible space for political messages to land with authority and consistency.'
by Alisha Buaya – Apr 28, 2025
oOh!media expands regional Victorian network with nine new sites
Robbie Dery: 'We’re giving brands even more opportunities to reach Australians at scale, with premium and unmissable out of home large format assets.'
by Alisha Buaya – Apr 28, 2025
Fresh Veg, Deliciously Affordable Campaign return reaches 9.8 million Australians: OMA
Elizabeth McIntyre: 'These results reinforce how Out of Home advertising drives positive consumer behaviour, supports government initiatives, and promotes community wellbeing.'
by Alisha Buaya – Apr 28, 2025
All eyes on Garnier with programmatic 3DOOH activation via QMS, Wavemaker and Made This
Adorna Yip: 'Garnier is committed to innovation, and this programmatic 3DOOH campaign perfectly embodies that spirit.'
by Alisha Buaya – Apr 16, 2025
oOh!media and 9News partner to provide content across large format digital OOH network
Cathy O’Connor: 'This initiative further reinforces oOh!’s commitment to making public spaces better.'
by Alisha Buaya – Apr 16, 2025
OOH industry reports 334.1 million in media revenue for Q1 2025: OMA
Elizabeth McIntyre: 'We're in a strong position for sustained growth this year and beyond.'
by Alisha Buaya – Apr 15, 2025
oOh!media leadership goes on the road to unveil updates with senior marketers and agency leaders
Cathy O'Connor: 'The conversations with senior advertising executives have reinforced the role Out of Home plays in today’s media mix.'
by Alisha Buaya – Apr 14, 2025
John O'Neill on QMS, buying MediaWorks and the next big step
'With TV networks and radio networks, there's always discussion and opportunities.'
by Frances Sheen – Apr 13, 2025
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