At a lavish event last night at Bondi’s Icebergs Club, oOh!media has launched its new Beaches Network, opening up advertising access across some of Australia’s most popular coastal destinations. The announcement was made at Sydney’s Icebergs Dining Room and Bar, with more than 200 brands, agencies and partners in attendance.
The network spans more than 100 beachside locations including Sydney’s Bondi and Palm Beach, Melbourne’s St Kilda, Glenelg in South Australia, Brisbane’s Suttons, and Perth’s Cottesloe. Designed to capture peak summer foot traffic, the rollout offers brands large-scale reach during one of the most active consumer seasons.
Bondi Beach alone attracts up to 50,000 visitors a day in summer, while Cottesloe draws more than 600,000 visitors annually. With nearly 80 per cent of Australians living within 50 kilometres of the coast, the Beaches Network positions advertisers to connect with consumers in high-energy, social environments.
Inside the launch event
“Bondi sets the benchmark for coastal engagement, making it the ideal launchpad for our Beaches Network,” said Mark Fairhurst, chief revenue officer, oOh!media. “With coverage now extending across Sydney’s Waverley Council and the Northern Beaches, we’re unlocking premium access to Australia’s summer economy, when Aussies are out and about, catching up with friends, and spending $166 billion*. With over 800 sites within one kilometre of the coast and more than 2,200 within two kilometres, we’re giving brands unmatched reach to tap into that momentum.”
These guys helped oOh! make some noise
In 2024, oOh!media secured two long-term street furniture contracts across Sydney’s coastal suburbs. In Waverley, which covers Bondi, Bronte and Rose Bay, a fully digital rollout is underway featuring sustainable ‘Living Roof’ bus shelters and a new special-build site at Campbell Parade and Hall Street. On the Northern Beaches, oOh!media’s upgraded contract includes Manly Corso and Manly Beach, with digital upgrades at high-traffic sites.
According to Westpac Data X, spending across top coastal destinations increased by $76 million last summer, contributing to Australia’s $166 billion summer economy. oOh!media’s new network aims to give brands greater visibility across these high-value environments.