Brands
Latest stories
Allen's Lollies campaign insists it will always 'Bring the Fun'
Melanie Chen: '‘Bring the Fun’ reminds everyone when you bring a bag of Allen’s lollies, you are bringing more than just a bag of lollies, you are bringing the fun to any occasion.'
by Alisha Buaya – Jun 26, 2025
Home Beautiful ties brand with Home Show Australia
Are Media’s Home Beautiful will headline Australia’s largest home expo across four cities as part of its centenary celebrations.
by Tom Gosby – Jun 26, 2025
Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'
by Alisha Buaya – Jun 26, 2025
IAP2 Australasia rebranded to make more sense down under
Moensie Rossier: "While ‘public participation’ is widely understood in North America, it doesn’t carry the same meaning here.
by Alisha Buaya – Jun 25, 2025
Netball Australia resets brand strategy ahead of Sydney 2027 Netball World Cup
The appointments come as Netball World Cup returns to Australian in August 2027, with Sydney to host the world's top 16 nations.
by Alisha Buaya – Jun 25, 2025
And Just Like That's Hot Fellas Bakery pop-up's in Sydney
Warner Bros. Discovery and creative agency Special have teamed up to bring to life 'Hot Fellas Bakery’ from And Just Like That.
by Alisha Buaya – Jun 25, 2025
Tails are wagging over creative appointment for Coles-owned Swaggle
Pete Bosilkovski: 'It’s the dream opportunity for an agency. We can’t wait to get started.'
by Alisha Buaya – Jun 24, 2025
'Everyday People, Legendary Work' brand campaign driving AFP recruitment
Brooke Jones: 'The focus was on developing content that was as authentic and realistic as possible, showcasing real-world members, equipment and locations.'
by Alisha Buaya – Jun 24, 2025
Podcast at centre of campaign to boost careers in early childhood education
Emma Ray: 'By connecting audiences through authentic, talent-driven audio storytelling, we hope to inspire the next generation of educators to step into this rewarding career.'
by Alisha Buaya – Jun 20, 2025
L'OR and Ferrari Hypercar blend their brands for new coffee range
Fiona Hughes: 'This collection is designed to awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari.'
by Alisha Buaya – Jun 20, 2025
CommBank secures naming rights for Socceroos in historic football deal
Commonwealth Bank is increasing its investment in Football Australia, with a landmark deal to become a major sponsor 'at all levels'.
by Frances Sheen – Jun 19, 2025
Ash Barty leads sports star-studded campaign for Kia Tasman via Innocean
Dean Norbiato: 'We’re indebted to the calibre of sporting stars who have lent their time, expertise and acting nous to helping bring this episodic Tasman Town platform to life.'
by Alisha Buaya – Jun 19, 2025
Sydney Airport 'Takes Off' for inviting new campaign focused on locals
Shane Hodges: 'This campaign is designed to reignite the excitement of travel, starting with the moment you begin planning your trip, and we’re extremely proud that in that journey.'
by Alisha Buaya – Jun 19, 2025
Dabble welcomes Daniel Ricciardo as brand partner
Australian betting platform Dabble partners with retired Formula 1 driver Daniel Ricciardo to launch a sports fan experience campaign across the US, UK, and Australia.
by Tom Gosby – Jun 19, 2025
303 MullenLowe appointed to evolve EPA NSW's 'Don’t be a Tosser' platform
Jody Elston: 'Our deep understanding of decision science combined with our ability to create big creative platforms over the long term is key to our success.'
by Alisha Buaya – Jun 18, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.