Warner Bros. Discovery and creative agency Special have teamed up to bring to life ‘Hot Fellas Bakery’ – the fictional bakery from Max Original series And Just Like That owned by Anthony Marentino (played by Mario Cantone).
Hot Fellas Bakery is where Anthony and his team of handsome bakers serve up sass, sweetness and seriously hot buns, and now fans of the show can savour the experience.
Sydney’s own A.P. Bakery, known for their cult-favourite croissants and creations, is adding an Aussie twist to the menu where visitors can indulge in a complimentary baked treat crafted exclusively for the event.
Mario Cantone as Anthony Marentino from And Just Like That
“Calling all carb enthusiasts – we’re thrilled to bring Anthony’s iconic Hot Fellas Bakery to Sydney, where our Aussie Hot Fellas aim to serve – and I’m not just talking about serving pastries,” Sasha Mackie, Senior Director, Marketing, Warner Bros. Discovery ANZ said.
“From 27-29 June, And Just Like That… fans will be able to truly immerse themselves in the world of the show, and take a bite of the Big Apple, but with a delicious Aussie twist.
“The bakery launch is in celebration of season three of And Just Like That… which is streaming weekly, only on Max.”
The launch of Hot Fellas bakery pop-up in Australia comes off the back of the New York outpost which was available for US fans of the series earlier in June.
Alex Bryant, Managing Director, Special PR, added: “And Just Like That is more than a show – it’s a cultural obsession. We wanted to give Aussie fans an experience only Max could deliver – cheeky, stylish and dripping in pop culture. It’s a bold, fabulous way to celebrate the fandom whilst sparking real conversation for the brand.”
Where to find Hot Fellas Bakery
Hot Fellas Bakery will be open from 10am-12pm on Friday 27 June, 8am-12pm on Saturday 28 June, and 8am-12pm on Sunday 29 June 2025 – until stock lasts daily.
It is at 191-195 Oxford St in Darlinghurst’s Taylor Square.
CREDITS
Client – Warner Bros. Discovery
PR – Special PR
Media – EssenceMediacom
Social – Present Company