Are Media’s Home Beautiful has been named the national naming rights sponsor of Home Show Australia, aligning the iconic interiors brand with the country’s leading home and renovation expo.
Home Show – Brought to you by Home Beautiful
The partnership spans four events in 2025 – Perth (20–22 June), Melbourne (20–24 August), Brisbane (19–21 September), and Sydney (10–12 October) – collectively drawing more than 168,000 attendees annually. The Sydney event coincides with the release of Home Beautiful’s 100th anniversary issue.
Home Beautiful, which marks a century this year, will bring immersive experiences to the expo, including expert-led content and curated displays. The collaboration highlights the brand’s ongoing relevance in Australian home design and lifestyle media.
“Home Beautiful has inspired generations of Australians to turn houses into homes – through timeless style, expert advice and trusted guidance,” said Elle Lovelock, Editor-in-chief, Home Beautiful. “This partnership allows us to meet our audience in real life, offering curated experiences, expert-led content and real-world inspiration.”
At the Sydney Home Show, Lovelock will host a live panel, and Home Beautiful will run one of two $100,000 renovation giveaways.
Home Show Australia, managed by Exhibitions & Events Australia, has operated for over 40 years with up to 200 exhibitors per city. Jane Ford, Managing Director, welcomed the collaboration: “This partnership brings two long-standing and trusted brands together to create memorable and inspirational events for visitors and exhibitors alike.”
The sponsorship is part of the Home Beautiful 100 campaign, which includes brand activations supported by partners such as Circa, Coco Republic, ABI Interiors, Kaboodle, Montauk and Falcon.
Top image: Elle Lovelock