Brands

Jo Boundy: 'This campaign is about pushing through doubt to follow your unique Australian dream, no matter how big or small.'

by Alisha Buaya – Jul 7, 2025

Kedda Ghazarian: 'This exciting new chapter in our brand campaign is all about seeing Bonds through the lens of the next generation – unfiltered, unedited, and completely authentic.'

by Alisha Buaya – Jul 7, 2025

Expressions of interest are open for the newly renamed ICC Sydney Entertainment Centre, offering brands the chance to align with one of the city’s busiest venues.

by Tom Gosby – Jul 7, 2025

Adela Issachar Aru: 'This campaign highlights both the memorable experiences that Vanuatu offers and the rich kastom and culture that resonates deeply with those who visit our shores.'

by Alisha Buaya – Jul 4, 2025

Mediaweek spoke to Houston Group’s Alex Creamer, Colleen Ryan from TRA, and Harry Preston of MBCS to examine the role of AI as a support tool in the creative process.

by Alisha Buaya – Jul 4, 2025

BRING - Universal Music for Brands has unveiled a new report exploring how brands can better engage live music fans as behaviours shift post-festival disruptions.

by Tom Gosby – Jul 3, 2025

Adrian McCaffrey: This campaign is about celebrating the real people and businesses who are the heart of our communities – the Queenslanders who inspire us every day.'

by Alisha Buaya – Jul 3, 2025

Jenny Mak: 'The idea of awakening your inner child cuts through the noise and connects on a deeply human level.'

by Alisha Buaya – Jul 3, 2025

Gemma Rees: 'It’s not just a product message. It’s a moment of truth reminding women they’re in control, that Modibodi has them covered.'

by Alisha Buaya – Jul 2, 2025

Steven Sher: 'This Winter, you won’t just hear about Dermal Therapy - you’ll see it. And you’ll know: It Works!'

by Alisha Buaya – Jul 1, 2025

KFC research found over 70% are embarrassed to admit they still live at home, with more than one in four (28%) reporting it negatively impacts their social life and ability to "get lit".

by Alisha Buaya – Jul 1, 2025

Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'

by Alisha Buaya – Jun 30, 2025

'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'

by Alisha Buaya – Jun 30, 2025

Wellison D'Assuncao: 'The bigger story here for brands and marketers is the one about the importance of understanding your audience and the power they have.'

by Alisha Buaya – Jun 30, 2025

Camilla Rossi: 'By blending clever strategy, humour, a bit of mischief and a lot of innuendo, we’re thrilled to launch ‘Feel the Lovehoney’.'

by Alisha Buaya – Jun 27, 2025