Ethnolink has unveiled a new visual identity, following a 56% surge in second-half revenue fuelled by demand for multicultural research, strategy, creative, and end-to-end campaign delivery across government and not-for-profit sectors.
The new look for the multicultural communications agency, developed by independent creative agency Camille Agency, marks a new chapter in Ethnolink’s 14-year journey from a specialist translation provider to a fully integrated multicultural communications, research, and engagement agency.
Central to the brand is the message — Language can change everything — reflecting the agency’s belief in the power of in-language communication to drive meaningful, lasting impact.
Costa Vasili: ‘This identity reflects who we are and where we’re headed.’ Pictured: Costa Vasili and Anthony Lam
“This identity reflects who we are and where we’re headed,” said Costa Vasili, founder and CEO of Ethnolink. “We’re seeing huge demand for work that’s real, not tokenistic, and that’s exactly what we deliver. That’s reflected in our strong results for the second half of the year.”
Emma Coyne, Creative Director and Founder of Camille Agency, said of the branding process: “In response to Ethnolink’s brief to capture their evolution and market leadership, we crafted a strategic brand roadmap anchored in their powerful purpose and mission, connecting communities through communication.”
“The result is an iconic identity and tagline, Language can change everything. It’s more than a rebrand; it’s a mindset shift, proving how purposeful strategy and creative clarity can build brands that inspire from the inside out and endure for years to come,” she added.
Ethnolink’s strong financial performance has been driven by demand for community-informed communications and engagement, which is the fastest-growing area of the agency.
The agency was recently appointed as the multicultural communications agency within the Victorian Department of Transport and Planning’s agency village, working alongside lead creative agency Taboo on major transport communications initiatives, and Snack Drawer, who is spearheading the department’s social media and digital operations.
Ethnolink has also been engaged to lead a large-scale national natural hazards preparedness campaign by the Queensland Reconstruction Authority. Backed by $1.5 million in federal funding, the campaign — currently in development — will deliver natural hazard awareness materials for culturally and linguistically diverse communities across Australia.
The announcement comes just months after Costa Vasili was officially inducted into the Victorian Multicultural Honour Roll at a ceremony held at Government House in December 2024. The Honour Roll recognises individuals who have made a lasting contribution to Victoria’s multicultural communities.
Top image: Ethnolink team