Youfoodz has launched a new brand platform in its first campaign with Saatchi & Saatchi Australia, targeting Aussies who want nutritious meals without slowing down their schedules.
The campaign leans into the reality that while life is busy and often chaotic, healthy eating doesn’t have to be sacrificed.
The ready to eat meal brand positions itself as the shortcut to wholesome meals, offering ready-to-eat options for those juggling packed diaries and little time to cook.
The campaign is rolling out across BVOD, SVOD, out-of-home, digital, social and radio, with media strategy and placement managed by Spark Foundry Australia.
By emphasising convenience without sacrificing quality, Youfoodz aims to strengthen its place in the growing ready-to-eat meals market and connect with consumers seeking both health and speed at mealtime.
“With ‘Real food for the real world’, we’re celebrating the beautiful chaos of modern life — and showing Aussies that nourishing, great-tasting food doesn’t need to be sacrificed when things get busy,” Chloe Painter, Director – Brand Marketing ANZ at Youfoodz, said.
“This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong partners to bring it to life.”
Avish Gordhan, Chief Creative Officer at Saatchi & Saatchi Australia, added: “So often, the world of ads is plagued with scenarios that pretend we live in an ideal world and make ideal decisions that have ideal outcomes.
“We wanted this campaign to challenge that and acknowledge that our days are full of drama, mistakes and accidental all-staff emails. But that doesn’t mean we shouldn’t be able to enjoy an ideal meal that’s well made.”
Nora Nasser, Client Partner, Spark Foundry Australia, said: “This campaign marks a significant milestone for Youfoodz, launching their new brand platform with a large-scale brand media campaign.
“Through the powerful collaboration between Spark Foundry Australia, Saatchi & Saatchi Australia and the Youfoodz team, we aim to further elevate the brand as a trusted category leader.”
Credits:
Creative Agency – Saatchi & Saatchi Australia
Chief Creative Officer: Mandie van der Merwe & Avish Gordhan
Creative team: Rosita Rawnsley-Mason and David Govier
Group Account Director: Claire Thompson
Senior Account Manager: Izzy Corlett
Chief Strategy Officer: Rachel Walker
Strategy Director: Claire Webber
Designer: Sophie Whitehead
National Head of Production PXP – Michael Demosthenous
Junior Integrated Producer PXP – Emily Coleman
Media – Spark Foundry Australia
General Manager: Kimberly LeQuire
Client Partner: Nora Nasser
Strategy Director: Charlotte Parker
Client Director: Amy Mackinnon
Client Manager: Michael Goode
Activations Manager: Billy Patramanis
Client – Youfoodz
Andreas Dinkel – Chief Marketing Officer ANZ
Chloe Painter – Director – Brand Marketing ANZ
Alice Mansell – Youfoodz Brand Lead
Josh Anderson – Senior Marketing Manager
Sam Perrone – Senior Marketing Communications Associate
Film Production: Collider
Director: Freudian Nip
Managing Partner & Executive Producer: Rachael Ford Davies
Executive Producer: Tom Slater
Producer: Jane Smith
DOP: Aaron McLisky
Production Designer: Cloe Jouin
Casting: Daisy Hicks Casting
Editor: Sam Wickham
Colourist: Matt Campbell
Sound Post Production: Sonar Music
Sound Design & Mix: Andy Stewart
Head of Production: Haylee Poppi