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Dentsu Creative hires John Mescall as Global Chief Creative Partner
Agencies

Dentsu Creative hires John Mescall as Global Chief Creative Partner

Abbey Klaassen: 'John’s creative legacy speaks for itself, but what excites us most is his ability to unite teams around a shared vision.'

by Alisha Buaya – Sep 11, 2025

UniSuper follows members living their best lives following retirement
Agencies

UniSuper follows members living their best lives following retirement

Leah Mackenzie: 'We wanted to show that retirement isn’t a full stop and our members prove that every day.'

by Alisha Buaya – Sep 11, 2025

Kimberlee Wells appointed CEO of TBWA\Australia
Agencies

Kimberlee Wells appointed CEO of TBWA\Australia

Nick Garrett: 'Her ability to build strong client partnerships and lead people with conviction sets her apart.'

by Alisha Buaya – Sep 10, 2025

ARN's InspHERation series puts personal branding in focus
Radio

ARN's InspHERation series puts personal branding in focus

Georgia Love and a panel of agency leaders shared insights on building authentic personal brands and career confidence.

by Natasha Lee – Sep 10, 2025

Media buyers back Mamamia's 'house of brands' pivot
Agencies

Media buyers back Mamamia's 'house of brands' pivot

Sharyn Keller, Sarah Keith, Ray Ly and Amy Dascanio, Megan McMurdo, Orna Flanagan and Nick Murdoch shared their thoughts on the biggest selling points of the independent publisher's presentation.

by Alisha Buaya – Sep 10, 2025

Downtime are now 'KenoGO Moments' as perfect opportunities to play
Agencies

Downtime are now 'KenoGO Moments' as perfect opportunities to play

Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'

by Alisha Buaya – Sep 10, 2025

SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch
Agencies

SleepMaker jumps into bed with Kaimera for national Smart Suspension Tech campaign launch

Felicity Turner: 'We chose Kaimera for their strategic smarts, creative insight, and track record with premium brands - they’re the ideal partner to bring SST to life.'

by Alisha Buaya – Sep 10, 2025

OMD names Rob Frost Chief Strategy Officer
Agencies

OMD names Rob Frost Chief Strategy Officer

Sian Whitnall: 'We know his expertise and leadership will make a transformative impact here at OMD.'

by Alisha Buaya – Sep 10, 2025

alt/shift/ teams up with ASICS for 2025 cricket uniform launch
Agencies

alt/shift/ teams up with ASICS for 2025 cricket uniform launch

Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports and consumer audiences.'

by Alisha Buaya – Sep 9, 2025

MYOB helps sole operators streamline finances with Solo Money campaign
Agencies

MYOB helps sole operators streamline finances with Solo Money campaign

Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."

by Alisha Buaya – Sep 9, 2025

Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Out-of-Home (OOH)

Mentos set to 'Mouth Off' with 3D cube campaign at World Square

Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'

by Alisha Buaya – Sep 9, 2025

Older Aussies share their offbeat gardening hacks for Seasol
Agencies

Older Aussies share their offbeat gardening hacks for Seasol

Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every gardener.'

by Alisha Buaya – Sep 9, 2025

Canva signs on music provider OTIS for brand campaigns and events
Agencies

Canva signs on music provider OTIS for brand campaigns and events

Cat Van Der Werff: 'With this partnership, people won’t just see our brand, they’ll feel it.'

by Alisha Buaya – Sep 8, 2025

Sophie Robertson joins Are Media as Victoria agency lead
Agencies

Sophie Robertson joins Are Media as Victoria agency lead

Nisar Malik: 'She will create new opportunities and provide marketers access across our premium brand safe eco-system - platform agnostic.'

by Alisha Buaya – Sep 8, 2025

News Australia names Marie Joyce as GM of Suddenly
Agencies

News Australia names Marie Joyce as GM of Suddenly

Mike Connaghan: 'Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.'

by Alisha Buaya – Sep 8, 2025

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