Kimberlee Wells has been named chief executive officer of TBWA\Australia, extending her leadership across both Sydney and Melbourne.
Wells has led the agency’s Melbourne arm for nearly a decade, overseeing consistent growth and major client partnerships including NAB and Australian Defence Force Recruiting.
Her expanded remit follows the rollout of Omnicom’s new Oceania model, led by Nick Garrett, CEO, Omnicom Oceania,, designed to give agencies access to greater scale, data, and specialist talent across Australia and New Zealand.
As CEO, Wells will oversee TBWA’s national operations while continuing in her global role as Practice Lead of Sustain by TBWA.
“I’ve known Kimberlee for more than a decade and have huge respect for her,” Garrett said.
“She’s passionate, tenacious and curious – qualities that make her stand out as a leader. Her ability to build strong client partnerships and lead people with conviction sets her apart.
“As CEO of TBWA\Australia, Kimberlee will define the agency’s vision, setting it up for even greater success. I’m looking forward to working closely with her and her leadership team to design the future for our clients, supported by the full strength of Omnicom Oceania.”
Wells said of her appointment: “I’m delighted to accept the role of CEO for TBWA\Australia. Working alongside Nick and our national leadership team, our clients will experience the full potency of TBWA’s Disruption philosophy, amplified by the scale and capability that only Omnicom can offer.”
Erin Riley, Global CEO, TBWA\Worldwide, said: “Disruption® has always been the heartbeat of TBWA, creativity that challenges convention and builds growth which lasts.
“Kimberlee is the right leader to carry TBWA\Australia into this next chapter. She brings clarity in complexity and conviction in creativity, alongside a track record of strong commercial problem solving with her client partners.
“She is equal parts head and heart, and I can’t wait to see what she does next.”
Top image: Kimberlee Wells