News Australia has appointed Marie Joyce as General Manager of its content marketing agency, Suddenly.
Joyce, based in Melbourne, will begin in the newly created role next month.
She will lead strategy and growth for the agency, oversee client relationships, and drive content solutions for brands including Chemist Warehouse, Youi, The Good Guys and Westpac.
Suddenly is part of News Australia’s commercial content portfolio alongside Medium Rare, Storyation and Visual Domain.
Mike Connaghan: ‘Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.’
“Suddenly has had an exceptional year building momentum in the market, with existing clients expanding their partnerships and new clients recognising the value and power of brand content,” said Mike Connaghan, News Corp Australia Managing Director, Commercial Content.
“Marie is an outstanding leader and her vision and expertise will be instrumental in capitalising on this growing demand and taking Suddenly to the next level.”
Joyce joins from Mamamia, where she was National Sales Director, and brings more than 15 years of experience across media and commercial strategy. She has also held roles at Nova Entertainment, Bauer Media Group and ACP Magazines.
Joyce said of her appointment: “I’m passionate about solving client problems through creativity, data-led insights and compelling storytelling.
“Suddenly has a well-earned reputation for delivering content that deeply resonates with audiences and drives results. I’m excited to build on that success alongside such a talented team.”
Top image: Marie Joyce