Latest stories
Medibank appoints Geoff Ikin as new chief marketing officer
His background includes senior roles at Tourism Australia, Westpac and David Jones.
by Natasha Lee – Sep 18, 2025
"We are thrilled": dentsu Queensland named Shine Justice media agency of record
The agency will oversee media strategy, planning and buying, as Shine approaches its 50th anniversary in 2026.
by Natasha Lee – Sep 18, 2025
Emotive strengthens leadership with CCO hire
Gavin McLeod: 'What struck me straight away is that Emotive’s independence isn’t just structural, it’s a mindset.'
by Frances Sheen – Sep 16, 2025
OMD appointed media agency of record for Freedom Australia
The appointment is effective immediately.
by Frances Sheen – Sep 16, 2025
IMAA to launch inaugural Fast.Future.Present conference for members
The event will be held on Thursday, 16 October in Sydney.
by Frances Sheen – Sep 16, 2025
Havas opens Melbourne Village, uniting agency network under one roof
Havas has launched its Melbourne Village in Richmond, consolidating six agencies under one roof as part of its Converged.AI transformation strategy.
by Dan Barrett – Sep 16, 2025
HBF appoints Starcom Australia as lead media agency following competitive pitch
The decision ends a five-year relationship with UM and comes as HBF looks to accelerate its national growth ambitions.
by Frances Sheen – Sep 15, 2025
Honeycomb Strategy appoints Lyla Thorn as marketing and content manager
Honeycomb Strategy has appointed Lyla Thorn to the newly created role of marketing and content manager, strengthening the consultancy’s industry presence.
by Dan Barrett – Sep 15, 2025
From newsroom to boardroom: Matt White and Michael Wilkins write a new playbook
After decades in media and sport, White and Wilkins are channelling their newsroom and boardroom experience to help others.
by Natasha Lee – Sep 15, 2025
Dialogue adds Sydney Zoo, Nautilus Estate and Hyatt Regency Sydney to client roster
Dialogue will also manage influencer engagement, media familiarisation, and brand collaborations.
by Natasha Lee – Sep 12, 2025
IMAA Spotlight: MAK Media's Matt Huppatz on delivering world-class work from regional Queensland
'Our best work for our clients comes when we act as an extension of their marketing team, and if we can continue to do this we should see positive outcomes all around.'
by Alisha Buaya – Sep 12, 2025
Meeting of the Minds: Kristy Barclay-Allen and Lucinda Bauermeister from Meta
Barclay-Allen and Bauermeister reveal the best career advice they’ve received, industry hot takes, and what they have on repeat.
by Alisha Buaya – Sep 12, 2025
Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign
Rafael Mayen: 'This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.'
by Alisha Buaya – Sep 12, 2025
Havas Media and Havas Red win telco brands Tangerine and More
Andy Branson: 'We needed an agency partner who not only understands the competitive telco landscape but also brings the creativity and strategic depth to help us stand out.'
by Alisha Buaya – Sep 12, 2025
Ethnolink founder Costa Vasili on why authentic campaigns start with community, not translation
'We consult with the community, so our campaigns, projects, and insights are derived from the community and augmented with the strategic mindset of our communicators and our team.'
by Alisha Buaya – Sep 12, 2025
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