Are Media has appointed Sophie Robertson as Agency Lead, Victoria.
She joins the publishing company from Nine Network Melbourne, where she was Group Business Manager.
Robertson spent more than five years at Nine, progressing from Sales Executive to Senior Sales Executive and then Group Business Manager. She previously worked at Southern Cross Austereo in Melbourne.
Robertson will report to Nisar Malik, Head of Sales, Victoria. Malik said: “We are all thrilled to have Sophie as part of the new era of Are Media. Her experience across digital and client solutions will be a great asset to the business.
“Sophie will lead an Agency team that will work side by side with our agencies and clients. She will create new opportunities and provide marketers access across our premium brand safe eco-system – platform agnostic.”
Robertson said: “I’m super excited to be joining Are Media as it enters a bold new phase of digital growth.
“The Are Media team are experienced operators who are incredibly passionate about their content and products. I’m really looking forward to working alongside them to create impactful, meaningful campaigns for our clients that resonate with Australian women.”
Last month, Are Media unveiled the restructure of its Homes & Lifestyle division, with new editorial appointments across Australian House & Garden, Belle and Country Style.
The publisher’s move positions the titles as connected brands across print, digital, video, social, audio and events, aimed at aligning audience demand with advertiser opportunities.
To support the strategy, Are Media confirmed several senior editorial appointments across the portfolio, including Gavin Kirk who returns to Are Media from luxury PR agency Élysée Collective as Editor, Australian House & Garden, he was previously Editor of Belle.
Tanya Buchanan joins as Editor-in-Chief of Belle and Country Style, with Hannah James as Deputy Editor, Belle and Country Style, and Kylie Imeson as Editor, Country Style.
Kate Hassett, former Deputy Editor of Inside Out, has been appointed as Digital Editor across Australian House & Garden, Belle and Country Style.
Bethan Lacoba has been promoted as Features Editor, Australian House & Garden, while Saskia Neascu has been appointed as Senior Content Producer of Belle.
Are Media GM of Homes & Lifestyle Jocelin Abbey said the changes will allow the brands to build editorial authority while growing commercial opportunities across talent-led properties, event IP, thought leadership and content-to-commerce.
Top image: Sophie Robertson