The Australian Radio Network (ARN) InspHERation series returned to Perth for its fourth year, drawing the city’s media agency community together to discuss the role of personal branding in shaping careers.
The event, themed ‘Unlocking the Power of Your Personal Brand’, aimed to spark practical conversations around how women in media can build and maintain authentic professional identities.
This year’s keynote featured journalist, podcaster, and entrepreneur Georgia Love, who spoke candidly about how she navigates public life and builds a brand that feels true to her values.
Love reflected on her career across journalism, television, and business, offering grounded advice on how to balance authenticity with audience expectations.
Agency leaders share perspectives
The panel discussion brought together Jodie Allen (Group Director, Match & Wood WA), Molly Trumble (Client Advice & Comms Design Director, Initiative WA), and Jodie Garner (Planning Director, Hearts & Science WA). Moderated by ARN’s Jessica Steliou, the session explored how personal branding plays into leadership, visibility, and career growth.
Trumble spoke about the importance of internal culture, saying personal branding is just as much about what leaders bring to their teams as it is about external image.
Allen, meanwhile, pointed to adaptability, describing how evolving her brand has helped her shift between roles in a changing media environment. While Garner highlighted the value of visibility, encouraging women to take ownership of their expertise in decision-making spaces.
The panellists also offered attendees practical ways to strengthen their professional presence, including clarifying personal narratives and identifying the right platforms to amplify their voices.
InspHERation’s growing community
Reflecting on the event, Steliou said: “There is something truly electric about being in a room full of women who are not only ambitious, but also deeply supportive of one another. Every year, InspHERation leaves me feeling uplifted and inspired, and this year was no exception.
“I’m so proud of how this event has grown bigger and better each year, and the community we’re building together,” she said.
Aaron Bryant, ARN’s Agency Sales Director, added: “The InspHERation series has become a standout event on the Perth calendar, and it’s a fantastic opportunity for the ARN team to connect with our clients in a meaningful way. This year’s focus on personal branding delivered practical takeaways people can put into action straight away; while also shining a light on the incredible talent and leadership we have in our local industry.”