Latest stories

Equality Media + Marketing wins BIODERMA media account across ANZ
The immediate strategy will focus on strengthening priority platforms.
by Vihan Mathur – Mar 24, 2026

Escaping the doomscroll: How 'Frontiers' is rewriting the media brief
Publishers drop the hard sell, inviting top agencies to solve live brand briefs.
by Duane Hatherly – Mar 24, 2026

'Added at the end': Why brands still struggle to build influencer marketing properly
The biggest missed opportunity? The late introduction of creators into campaign planning.
by Vihan Mathur – Mar 24, 2026

Simon Bates joins Nine as Director of Social Media and Off Platform
He joins from TikTok (ByteDance), where he served as Head of Content.
by Vihan Mathur – Mar 23, 2026

QMS enters NZ market with unified ‘total OOH’ solution
The proposition is built on three pillars: scale, breadth and market dominance.
by Vihan Mathur – Mar 23, 2026

NGEN’s Charity Cup delivers $20K boost for vulnerable youth
Sydney delivered the highest fundraising total at $9,570.
by Vihan Mathur – Mar 23, 2026

Vodafone goes for the jugular with ‘stop paying for nonsense’ reboot
The campaign is fronted by comedian and actor Ali Wong.
by Vihan Mathur – Mar 23, 2026

Tubi rolls out new ad takeover formats in Australia with Samsung Galaxy S26
The new offerings mark a push by the streaming platform into higher-impact advertising solutions.
by Vihan Mathur – Mar 23, 2026

The privacy pub test: Nine, WPP Media & FreeWheel on adTech evolution
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
by Duane Hatherly – Mar 23, 2026

From coffee runs to the C-suite: Lorraine Woods on the long road to leading Atomic 212°'s next chapter
Woods, who now sits firmly in the leadership ranks, tells Mediaweek about her journey to the top.
by Natasha Lee – Mar 23, 2026

One sleep away from history: Matildas face Japan in Sydney final
The final will air live and exclusively across Network 10, 10 Play and Paramount+ from 6:30 pm AEDT.
by Vihan Mathur – Mar 20, 2026

Vodafone swaps product demo for moshpit in Samsung launch
The music activation was centered on the launch of Samsung Galaxy S26 at Dead Set.
by Vihan Mathur – Mar 20, 2026

Mediaweek Newsmakers: MOVE 2.0 unshackled
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
by Duane Hatherly – Mar 20, 2026

AFI, AACTA confirms CEO Damian Trewhella exit. Or have they?
‘We thank Damian for his service and wish him well in his next chapter.’
by Vihan Mathur – Mar 19, 2026

SBS brings multilingual voices to Bondi in Harmony Week
SBS will also take part in Waverley Council’s Global Table event at Bondi Junction.
by Vihan Mathur – Mar 19, 2026

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