SharkNinja has delivered a 12% increase in unit sales following a full-funnel retail media campaign executed via Zitcha and Market Media.
The campaign ran across Noel Leeming’s owned retail media ecosystem in New Zealand, targeting shoppers across in-store, on-site and off-site touchpoints.
Full-funnel retail media in action
The always-on campaign promoted SharkNinja’s product range, including blenders and air fryers, using a mix of in-store screens, sponsored products, display, EDM and social media.
In-store placements spanned more than 70 Noel Leeming locations, while on-site formats captured active shoppers browsing and comparing products.
Off-site activity, powered by first-party data and Meta integrations via Zitcha, enabled targeted reach and performance tracking down to the SKU level.
Strong returns and engagement
The campaign generated more than 830,000 impressions and over 6,400 clicks across all channels.
On Facebook, activity delivered a return on ad spend of more than $15, while EDM placements achieved strong open and click-through rates.
The integrated approach allowed for continuous optimisation, with creative refreshed in line with seasonal demand.
Measurable impact
Overall, SharkNinja’s 12% uplift in key SKUs compared to the previous period highlights the effectiveness of retail media in driving both awareness and conversion.
Jack Byrne
Zitcha APAC CEO Jack Byrne said the campaign demonstrates the growing role of retail media in delivering measurable outcomes.
“This is a great example of the power of retail media… driving not just awareness, but direct and measurable sales outcomes,” he said.
Market Media head of product and platforms, Blaine Hudson, added that the campaign showed how targeted, insight-led execution can deliver results at scale.
Main image: SharkNinja