Outdoor Media Association (OMA) and the RSL have renewed their partnership for the 2026 ANZAC Day campaign, bringing “The ANZAC spirit lives here” message to audiences nationwide.
Now in its seventh year, the campaign will run across thousands of out-of-home placements in the lead-up to ANZAC Day on April 25.
The campaign will appear on billboards, roadside signs, in shopping centres and along transport corridors, encouraging Australians to reflect on and honour the contributions of veterans and the Defence community.
It will run across digital and static outdoor formats from April 13 to April 25.
Industry backing
Since 2020, OMA members have contributed more than $35.5 million in advertising value to support ANZAC Day and Remembrance Day campaigns.
This year’s campaign is backed by a broad coalition of outdoor media companies, including JCDecuax, oOh!media, QMS and Val Morgan Outdoor, among others.
Encouraging participation
RSL Queensland State President Stephen Day said the campaign plays an important role in encouraging Australians to take part in ANZAC Day.
“Every person who takes part in ANZAC Day helps to carry the ANZAC spirit forward, whether you join a Dawn Service or pause in reflection,” he said.
A shared commitment
Elizabeth McIntyre
OMA CEO Elizabeth McIntyre said the partnership reflects the industry’s commitment to recognising service and sacrifice.
“By leveraging our national Out of Home network, we’re able to bring this important message into communities across the country,” she said.
Commemorated annually on April 25, ANZAC Day marks the anniversary of the Gallipoli landing in 1915 and honours the more than 1.5 million Australians who have served in wars, conflicts and peacekeeping operations.
Main image: OMA x RSL