Australian Marketing Institute (AMI) has announced a leadership transition, with CEO Bronwyn Heys stepping down and Kathryn Illy appointed Acting CEO.
Heys will leave the organisation to take on a new chief marketing officer role.
End of a growth phase
During her four-year tenure, Heys oversaw sustained growth for AMI, expanding its membership base and evolving its brand and operating model.
Her leadership spanned business strategy, member value, revenue growth, communications and the rollout of the organisation’s marketing competency framework and digital assessment tools.
“The opportunity to drive the AMI member value proposition… have been some of the things that have made the last four years as CEO remarkable,” Heys said.
Board recognises impact
AMI Chair Kristie Atkins credited Heys with reshaping the organisation into a more commercially focused and future-ready body.
“Bronwyn has been pivotal in making AMI more commercially disciplined and future focused… delivering our enhanced digital ecosystem,” she said.
Acting CEO steps in
Illy, a former CMO and commercial executive, will step into the Acting CEO role, taking a leave of absence from AMI’s national board.
She brings experience from senior roles at Destination NSW, PwC, Macquarie Group and Commonwealth Bank.
Illy said her immediate focus will be on maintaining momentum across AMI’s key programs and member offerings.
“I will be focused on ensuring the big value items for our members are on track to deliver… and continuing the strong forward momentum,” she said.
AMI said Illy’s appointment ensures continuity, with the in-house team continuing to operate under her leadership alongside the national board.
Main image: Bronwyn Heys