Hugh Jackman and Ryan Reynolds have teamed up in a new campaign ahead of this weekend’s SailGP event in Rio, bringing their signature humour to the high-speed sailing league.
The pair, co-owners of the BONDS Flying Roos, feature in a new spot created in partnership with monday.com.
The campaign blends the duo’s well-known banter with the realities of running a professional SailGP team, playfully referencing sailing superstitions and the pressure of elite competition.
Rio milestone
The spot lands ahead of the SailGP Rio Grand Prix (April 12–13), marking the league’s first-ever event in South America.
Led by Tom Slingsby, the BONDS Flying Roos head into the event sitting second in the 2026 season standings and aiming to take the top spot.
Main image: Hugh Jackman and Ryan Reynolds