Agency News
Latest stories
MFA Census 2026: Media agencies shrink as industry undergoes cultural reset
Aimee Buchanan: 'The shifts we’re seeing in workforce structure reflect an industry that is actively adapting, not reacting to new realities'
by Vihan Mathur – Mar 24, 2026
Bastion nabs Peter Filopoulos as Managing Director, Experience
Filopoulos previously served as Chief Customer, Brand and Marketing Officer at Football Australia.
by Vihan Mathur – Mar 24, 2026
Equality Media + Marketing wins BIODERMA media account across ANZ
The immediate strategy will focus on strengthening priority platforms.
by Vihan Mathur – Mar 24, 2026
Escaping the doomscroll: How 'Frontiers' is rewriting the media brief
Publishers drop the hard sell, inviting top agencies to solve live brand briefs.
by Duane Hatherly – Mar 24, 2026
'Added at the end': Why brands still struggle to build influencer marketing properly
The biggest missed opportunity? The late introduction of creators into campaign planning.
by Vihan Mathur – Mar 24, 2026
Simon Bates joins Nine as Director of Social Media and Off Platform
He joins from TikTok (ByteDance), where he served as Head of Content.
by Vihan Mathur – Mar 23, 2026
'Termination was unconscionable': Kyle Sandilands hits back at ARN with legal action
ARN Media confirmed that Sandilands has commenced legal proceedings, with his team playing the consumer law card.
by Vihan Mathur – Mar 23, 2026
QMS enters NZ market with unified ‘total OOH’ solution
The proposition is built on three pillars: scale, breadth and market dominance.
by Vihan Mathur – Mar 23, 2026
Prophet adds firepower as it shifts from start-up to scale-up
Carruthers will join as Marketing Executive, while McMillan steps in as Customer Architect.
by Natasha Lee – Mar 23, 2026
NGEN’s Charity Cup delivers $20K boost for vulnerable youth
Sydney delivered the highest fundraising total at $9,570.
by Vihan Mathur – Mar 23, 2026
Vodafone goes for the jugular with ‘stop paying for nonsense’ reboot
The campaign is fronted by comedian and actor Ali Wong.
by Vihan Mathur – Mar 23, 2026
Tubi rolls out new ad takeover formats in Australia with Samsung Galaxy S26
The new offerings mark a push by the streaming platform into higher-impact advertising solutions.
by Vihan Mathur – Mar 23, 2026
Media Movers: Kyle Sandilands, Rod Prosser, Damian Trewhella (?), Danica Bellchambers, and Grant Madigan
Plus: Matt Brittin, Tanya Phegan, Sam Hoarem, Maddie Marovino and many more.
by Vihan Mathur – Mar 22, 2026
One sleep away from history: Matildas face Japan in Sydney final
The final will air live and exclusively across Network 10, 10 Play and Paramount+ from 6:30 pm AEDT.
by Vihan Mathur – Mar 20, 2026
Vodafone swaps product demo for moshpit in Samsung launch
The music activation was centered on the launch of Samsung Galaxy S26 at Dead Set.
by Vihan Mathur – Mar 20, 2026
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