Australian Olive Oil Association (AOOA) has relaunched its ‘Get Drizzling’ campaign for Autumn 2026, doubling down on a social-first, creator-led strategy to encourage Australians to finish every dish with olive oil.
In its third year, the two-month campaign runs from mid-March to mid-May, combining paid digital media with influencer content to embed a simple behaviour change: using olive oil as a finishing step across everyday cooking.
Turning a habit into a movement
The campaign is designed to shift olive oil usage beyond traditional occasions like salads and bread dipping, positioning it as a transformative final touch that enhances flavour, texture and presentation.
Through a mix of short-form video and creator-led storytelling, ‘Get Drizzling’ aims to educate consumers on why, how and when to drizzle olive oil — reframing it as a “chef’s secret” that elevates dishes across cuisines and occasions.
David Valmorbida, President of AOOA, said the 2026 campaign builds on previous momentum by focusing on the “why” behind the habit.
“Whether it is how it lifts flavour… adds texture… or enhances presentation, that final drizzle is such an easy trick that makes a critical difference,” Valmorbida said.
Credible creators lead the charge
The 2026 campaign brings together a mix of high-profile chefs and food creators to drive credibility and reach.
Tom Walton
Hero chefs include Khanh Ong, Darren Robertson and Tom Walton, supported by food creators Sage, Meg and Stephanie Feher.
Content will be distributed across YouTube, Facebook, Instagram and TikTok, featuring six- and 15-second video formats, alongside amplification of creator content across campaign channels.
Social-first storytelling
Originally launched in partnership with JOY agency, the campaign moves away from traditional olive oil marketing cues and instead leans into energetic, social-first content.
This includes a custom soundtrack inspired by kitchen sounds and a focus on visually engaging, shareable moments designed to resonate with modern home cooks.
Luisa Paton from JOY said the 2026 campaign takes the concept further.
“‘Finishing with a drizzle’ is positioned as the chef’s secret to transforming ordinary food into restaurant quality… with a powerful ‘trick of the trade’ message and significant cross-channel reach,” Paton said.
The campaign is supported by funding partners including Conga Foods, Acesur International and the Spanish Olive Oil Interprofessional Organisation.
Together, the initiative aims to accelerate category growth by embedding olive oil more deeply into everyday cooking habits.
Main image: Khanh Ong