Studio LDN has secured three new healthcare clients, including Medcast and Hola Health, as demand grows for agencies that combine brand strategy with digital and AI capabilities.
The Sydney-based independent agency was appointed without a pitch process, reflecting a shift toward specialist partners in the healthcare sector.
End-to-end transformation for Medcast
Studio LDN has been tasked with refreshing Medcast’s master brand, repositioning it with a more modern, technology-led focus in clinical education.
The agency is also working on MedLuma, delivering an end-to-end customer experience across three phases to shape how clinicians engage with AI-powered learning at the point of care.
Its remit spans brand strategy and identity for both Medcast and MedLuma, UX and product design for MedLuma, and the design and build of Medcast’s new website.
Susann Clifton-Smith, Head of Marketing and Communications at Medcast, said the partnership stood out for its collaborative approach.
“What set Studio LDN apart was not the pitch, but the partnership… delivering a strong brand proposition and customer experience,” she said.
Repositioning Hola Health
Studio LDN has also been appointed by Hola Health to reposition the brand in the increasingly competitive telehealth market.
The agency will lead brand strategy and identity, alongside the development of a new digital platform designed to drive conversion and differentiate the brand.
Third win signals sector momentum
In a third win, Studio LDN has been appointed by a global medical device company to deliver customer research and social listening, helping inform social strategy and explore new creative territories.
James Sutton, Founder and Director at Studio LDN, said the wins reflect the agency’s growing reputation in healthcare.
“Health brands are operating in one of the most demanding environments imaginable… they need clarity, trust and a digital experience that genuinely supports the business,” Sutton said.
AI-led capability in focus
The agency will leverage its LDN AI Lab, an experimental division focused on applying AI to customer research, UX, conversion rate optimisation and content creation.
Sutton said clients are increasingly looking for partners who can move beyond theory into practical AI applications.
“We’re seeing more brands looking for partners who are not just following the conversation around AI, but actively experimenting with what it can do for real customers and real business outcomes.”
Founded eight years ago, Studio LDN works across brand, UX and experience design, partnering with clients including Mastercard, University of Sydney, Sydney Royal Easter Show, QBE Insurance and Flexiroam.
Main image: James Sutton